Haribo Celebrates Halloween With Digital Site Makeover
The confectionery brand has updated The Moodie Davitt Report website to mark the holiday.
Updated on Oct. 28, 2026 in Travel — General
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Haribo has implemented a seasonal design update across the desktop and mobile versions of The Moodie Davitt Report. This digital makeover serves as a celebration of Halloween.
Why it matters
The digital refresh highlights the brand's ongoing marketing presence within the travel retail industry. It complements the company's established commercial footprint in airports and retail stores globally.
Haribo has launched 15 new stock-keeping units (SKUs) in travel retail over the last three years. The company's My CityTrip range, which features gummies based on European landmarks, is currently available across 40 airports and 150 stores.
The players
Haribo
This global confectionery company is widely known for producing fruit-flavored gummy candies.
The Moodie Davitt Report
This publication provides business intelligence and news coverage for the global travel retail industry.
The details
The candy manufacturer decorated the industry publication's web pages to align with the Halloween holiday. This project follows the brand's success at the 2026 TREX Awards, where the My CityTrip collection secured Gold in the Confectionery & Food category.
Timeline
October 31, 2026 is the date of Halloween.
2027 is the target year for the implementation of the new Haribo strategy.
Travel Outlook
The brand's current digital outreach follows its recent commercial success at the 2026 TREX Awards. This activity supports the company's wider efforts to maintain a premium presence in the competitive global travel retail sector.
Travelers visiting major international hubs can look for the award-winning My CityTrip range across 40 airports. The product selection includes specific gummy configurations inspired by various European landmarks.
The takeaway
Haribo is shifting its focus toward a 2027 strategy centered on sustainability, execution, and operational recovery. Consumers and industry partners can expect this strategy to guide the brand's future product launches and digital engagements.
Further reading
Explore the latest developments in international retail within our Travel — General section.
Live Poll
Do seasonal marketing campaigns influence your decision to buy specific candy brands?
