Coty Shifts Logistics to Reduce Air Freight Use
The beauty company is expanding its use of sea and rail transport to lower global shipping emissions.
Updated on Oct. 28, 2026 in Transportation
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Coty has achieved a 48% reduction in air freight usage since 2019 by shifting logistics to sea and rail. The company also integrated three electric vehicles into its Goiania, Brazil, operations during fiscal year 2026.
Why it matters
Coty is actively working to minimize its reliance on air freight as part of a broader corporate decarbonization roadmap. These logistics adjustments aim to offset rising transport volumes and reduce the company's total carbon footprint.
Road transport currently accounts for 91% of Coty's total shipped weight. While the firm avoided an estimated 3% increase in air freight volume, air freight emissions still rose 33% between fiscal years 2025 and 2026.
The players
Coty
Coty is a multinational beauty company that manufactures and distributes fragrances, cosmetics, and skincare products.
Amazon
Amazon is a global technology and e-commerce company that is participating in the zero-emission truck pilot project.
Etsy
Etsy is an online marketplace focused on handmade and vintage items that is collaborating on zero-emission transport solutions.
eBay
eBay is a global e-commerce corporation that is joining industry partners in a test of Class 8 zero-emission vehicles.
The details
Coty utilizes EcoTransIT World software to optimize route planning and truckload efficiency to manage its emissions. Additionally, the company is participating in a pilot project alongside Amazon, eBay, and Etsy for the use of Class 8 zero-emission trucks.
Timeline
Since 2019, Coty has tracked its progress in reducing air freight reliance.
During fiscal year 2025 to 2026, air freight emissions increased by 33%.
Coty implemented three electric vehicles in Goiania, Brazil, during fiscal year 2026.
A pilot project for Class 8 zero-emission trucks is scheduled to launch in early 2027.
Market Landscape
Coty is navigating a competitive retail environment where major firms are aggressively standardizing logistics metrics using the EcoTransIT World framework. This shift signals a broader move toward industry-wide decarbonization as global corporations align their shipping strategies with standardized emission targets.
These logistics changes are primarily internal operational shifts and do not immediately change retail pricing or product availability for consumers. Shoppers are unlikely to notice direct changes to their purchasing experience as the company optimizes its back-end supply chain.
The takeaway
Companies are increasingly relying on specialized software to track and mitigate the environmental impact of complex international shipping networks. Business leaders can implement similar route-optimization tools to improve efficiency and reduce total logistics emissions.
What happens next
The pilot project involving Class 8 zero-emission trucks, supported by Coty, Amazon, eBay, and Etsy, is scheduled to launch in early 2027.
Further reading
Learn more about the latest trends in global logistics on the Transportation section.
Source note: This article includes information reported by Supply Chain Dive.
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