Volkswagen Files Trademark for New ID. UP
The automaker moves to protect the name for a planned electric successor to its discontinued gasoline-powered city car.
Updated on Oct. 27, 2026 in Electric Vehicles
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Volkswagen has filed a trademark for the ID. UP, signaling a potential electric replacement for its classic city car. This move follows the 2023 conclusion of production for the original internal combustion Up model.
Why it matters
The trademark filing highlights Volkswagen's strategy to electrify its entry-level vehicle lineup as it phases out older gasoline-powered platforms. This development secures the branding for an upcoming small EV intended for the European market.
The ID. UP is expected to offer 94 horsepower and a top speed of 85 miles per hour, with a projected minimum range of 155 miles. The vehicle is planned for a price point of approximately $21,000.
The players
Volkswagen
A German multinational automotive manufacturer that is currently transitioning its vehicle portfolio toward electric propulsion systems.
The details
The new electric vehicle features a front-wheel-drive motor setup, transitioning away from the 1.0-liter three-cylinder engine used in the previous model. The ID. UP concept builds upon design foundations seen in the ID. Every1, which was revealed in 2025.
Timeline
2011: Original Up gasoline hatch launched.
2013: Volkswagen launched the E-up.
2023: Up production ended.
2025: Volkswagen revealed the ID. Every1 concept.
October 2026: Volkswagen filed ID. UP trademark.
Roadmap
This trademark filing aligns with the broader industry trend of reviving legacy nameplates for the electric vehicle era. It positions Volkswagen to compete in the affordable compact EV segment against established and emerging rivals.
Budget-conscious buyers in Europe may eventually have a new compact option priced near $21,000, offering an alternative to current entry-level electric offerings. The vehicle's 155-mile range is tailored specifically for urban commuting and short-distance driving requirements.
The takeaway
The move suggests that legacy brands are prioritizing the transition of their most recognizable compact models to electric powertrains. Consumers looking for affordable EVs should monitor future announcements regarding the ID. Golf for similar developments in vehicle electrification.
Further reading
For more on the latest developments, visit our Electric Vehicles section.
Source note: This article includes information reported by CarBuzz.
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