K-pop Group POW Completes European Concert Tour
The group wrapped up their 2026 Color On tour after visiting six cities across Europe.
Updated on Oct. 27, 2026 in Pop
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K-pop group POW officially concluded their 2026 Color On tour on October 26. The trek across Europe followed initial performances held in Seoul earlier in the month.
Why it matters
The tour marks a significant international expansion for the group as they build their global fan base. By performing in diverse European markets, the group aims to strengthen its presence outside of the domestic South Korean scene.
The Color On tour spanned six cities throughout Europe and featured a 60-minute set at The A Festival in Paris. The group performed several hits including Valentine, Bae, Reason, and Love Again.
The players
POW
POW is a K-pop group that has been expanding its reach through international touring and digital fan engagement.
Hyunbin
Hyunbin is a member of the K-pop group POW who participated in the group's European tour performances.
Jeongbin
Jeongbin is a member of the K-pop group POW who performed a cover song during the 2026 Color On tour.
The details
During the tour, members Hyunbin and Jeongbin presented a cover song, while three other members executed a unit dance routine. At the Paris stop on October 25, the group engaged with fans through a high-touch event and a photo session at The A Festival.
Timeline
The tour started in Seoul on October 9 and 10, 2026.
The group performed a set at The A Festival in Paris on October 25, 2026.
The tour concluded with a final performance in Milan on October 26, 2026.
Industry Dynamics
The group's European tour follows the established pattern of the Hallyu Wave, which has driven K-pop groups to prioritize international market penetration. This expansion demonstrates the ongoing strategy of global music labels to capture diverse audiences beyond the domestic market.
Fans can continue to access the group through upcoming online and offline content releases planned by the label. This follow-up strategy ensures that international audiences maintain a connection to the artists following the conclusion of the live tour.
The takeaway
POW continues to prioritize direct engagement with fans through multi-format content and live performance experiences. International fans should monitor the group's digital channels to stay informed about future tour dates and fan activities.
Further reading
For more news on global music artists, visit the Pop section.
Source note: This article includes information reported by 조선일보.
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