In-Cosmetics Global Releases New Longevity Beauty Report
The industry report highlights a shift as consumers increasingly prioritize long-term health over traditional aesthetics.
Updated on Oct. 27, 2026 in Beauty
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In-Cosmetics Global has released a comprehensive innovation report detailing the rise of longevity trends within the international beauty and personal care industry. The report tracks how brands and suppliers are integrating long-term health goals into product development.
Why it matters
Longevity is emerging as a primary focus for the beauty sector as consumers increasingly connect personal care products to their broader wellbeing. This shift reflects a move toward solutions that offer lasting health benefits rather than just surface-level results.
Nearly half of consumers now prioritize looking healthy over aesthetic outcomes in personal care. The report aggregates data across skincare, haircare, fragrance, nutricosmetics, and body care categories.
The players
In-Cosmetics Global
This organization operates a prominent series of trade exhibitions dedicated to the personal care ingredients industry.
Shiseido
Shiseido is a multinational Japanese personal care company that is one of the oldest cosmetics firms in the world.
Deciem
Deciem is a Canadian-based umbrella company that owns and operates several popular skincare and beauty brands.
BASF
BASF is a major German multinational chemical company that supplies essential ingredients to the global beauty industry.
DSM-Firmenich
DSM-Firmenich is a global science-based company that produces ingredients for the beauty, nutrition, and wellbeing sectors.
The details
The report highlights the growing role of biotechnology, precision fermentation, and microbiome science in developing new product formulations. It further explores the use of PDRN and exosome-inspired delivery systems, drawing on perspectives from major industry players like Shiseido, Deciem, BASF, Symrise, and DSM-Firmenich.
Timeline
The innovation report was released in October 2026.
Culture Shift
The report underscores the transition toward holistic wellness, following the rise of nutricosmetics and microbiome science in global beauty formulation. This trend marks a move away from purely external cosmetic treatments toward science-backed, long-term physiological support.
Consumers can expect to see more products marketed with health-focused claims and biotechnology-backed ingredients in the near future. These items may require a shift in daily routines as brands move toward integrating long-term wellness benefits into standard skincare and body care regimens.
The takeaway
Longevity in beauty is shifting from a niche interest to a central product philosophy driven by clinical testing and biomarker analysis. Readers should look for ingredient labels that emphasize microbiome support and precision fermentation when seeking long-term health benefits.
Further reading
Learn more about the latest developments in the sector on our Beauty page.
Source note: This article includes information reported by Happi.
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