GMNSM Expands Youth Sports Program Into Saudi Arabia
The sports and development organization is launching a new academy in Riyadh following a $2 million funding round.
Updated on Oct. 27, 2026 in Fitness

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In September 2026, GMNSM announced a $2 million capital raise to support its expansion into Saudi Arabia with a new academy in Riyadh. The organization, which operates a network of 11 academies, aims to grow its international presence.
Why it matters
The expansion aligns the company with the Saudi Vision 2030 initiative while scaling a model that combines traditional sports with character-building incentives. The new funding, provided by VEYRA Capital and a private investor, will also support the company as it enters the European market.
GMNSM currently manages 11 academies across the UAE, Qatar, and Cyprus. The company secured $2 million in new funding to support its growth efforts.
The players
GMNSM
This organization operates a network of children's sports and development academies in the UAE, Qatar, and Cyprus.
VEYRA Capital
This investment firm participated in the funding round for the child-focused sports development company.
The details
The program integrates jiu-jitsu, judo, gymnastics, and boxing into a hybrid environment that functions as a school, sports club, and after-school activity. Students participate in a gamification system designed to motivate children and improve their confidence and soft skills.
Timeline
GMNSM was established in 2022.
The organization announced $2 million in funding in September 2026.
Health Landscape
GMNSM aligns its upcoming expansion into Saudi Arabia with the growth targets set by the Saudi Vision 2030 initiative. This move highlights the broader integration of private sports development programs into regional health and youth engagement strategies.
Children participating in these programs will gain access to a gamified curriculum focused on both physical activities and soft skills. Families can expect a hybrid schedule that blends sports training with developmental school-like support.
The takeaway
The program utilizes a gamification system to maintain engagement in its extracurricular activities. Parents interested in long-term character development may look for similar hybrid models that combine athletic discipline with personal development tracking.
Further reading
Learn more about evolving training models and development programs in our Fitness section.
Source note: This article includes information reported by Arab News.
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Should youth sports programs prioritize character development over athletic performance?







