Davido and Prince Gyasi Unveil Martell Cognac Bottle
The limited-edition collection celebrates the global rise of Afrobeats and West African culture through artistic design.
Updated on Oct. 27, 2026 in Latin
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Davido and artist Prince Gyasi have partnered with Martell to release a special edition cognac bottle. The collection features artistic interpretations of Afrobeats and West African landscapes.
Why it matters
This collaboration aims to elevate African culture and the Afrobeats music genre by reaching a broader global audience through luxury branding. It builds on years of existing partnership between the artist and the cognac house.
The Martell VS Cognac Davido Edition is currently available in the U.S., while the Martell XO limited edition is launching exclusively across African markets. The project follows Davido’s 2026 Coachella debut and his participation in the FIFA World Cup album.
The players
Davido
Davido is a prominent Nigerian singer and songwriter who has played a central role in the global popularization of the Afrobeats music genre.
Prince Gyasi
Prince Gyasi is a Ghanaian visual artist known for his vibrant photography and design work that highlights West African landscapes and cultural identity.
Martell
Martell is a historic French cognac house that has increasingly utilized high-profile music and art collaborations to reach international consumer markets.
The details
Prince Gyasi served as the creative partner to interpret the cultural energy of the region for the bottle designs. Additionally, Davido filmed a music video for his song Already Falling at the historic Château de Chanteloup in Cognac, France.
Timeline
Davido performed his debut set at Coachella in April 2026.
The official announcement and release details were published on October 27, 2026.
Industry Dynamics
This project reflects a broader trend of luxury beverage brands embedding themselves in the global Afrobeats movement to capture younger, international demographics. It aligns with the strategy of leveraging music icons to build cultural prestige for heritage brands.
Consumers in the U.S. can now purchase the Martell VS Cognac Davido Edition, while collectors in Africa have exclusive access to the limited XO release. Fans should check local authorized retailers for availability as these specialty items are produced in limited quantities.
The takeaway
Brand partnerships between musical artists and luxury houses are increasingly focused on highlighting specific cultural narratives rather than just endorsements. Collectors and fans should verify regional availability, as these specific cognac editions are split by geographic market.
Further reading
Explore the intersection of music and culture in the Latin section.
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