TVS Motor Company to Unveil New Models at EICMA
TVS Motor Company will present new motorcycle models at the EICMA exhibition in Milan on November 3, 2026.
Updated on Oct. 26, 2026 in Motocycles
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TVS Motor Company is set to showcase new vehicles at the upcoming EICMA exhibition in Milan. This event follows a period of significant growth for the manufacturer in the Italian market.
Why it matters
The exhibition serves as a key platform for the company to support its ongoing expansion across the European market. These efforts are bolstered by design and innovation centers located in India, the United Kingdom, and Bologna.
TVS Motor Company manages a global network of 68 million customers across 90 countries and currently maintains 100 dealerships in Italy and 18 in Spain. The company also operates through additional retail locations in Portugal, Hungary, and Malta.
The players
TVS Motor Company
TVS Motor Company is a major international motorcycle manufacturer that serves millions of customers across more than 90 countries worldwide.
Peyman Kargar
Peyman Kargar is an incoming executive who will assume the roles of Director and Chief Executive Officer for the company in early 2027.
The details
TVS Motor Company is actively establishing national sales entities in France and Germany to further its European presence. The firm also plans to extend its operations into Greece and Serbia by the end of 2026, followed by a move into Romania in March 2027.
Timeline
Retail sales in Italy increased by 110% between January and September 2026.
The EICMA exhibition press conference for new models occurs on November 3, 2026.
TVS will expand into Greece and Serbia by the end of 2026.
Peyman Kargar will serve as Director and CEO starting January 27, 2027.
TVS plans to expand into Romania by March 2027.
Roadmap
TVS Motor Company is leveraging its presence at the EICMA motorcycle exhibition to aggressively scale its European footprint against established competitors. This expansion highlights a broader trend of non-European manufacturers utilizing dedicated innovation centers to tailor designs for local market demand.
Consumers in France, Germany, and other expanding European markets can expect increased accessibility to the brand as new dealerships open in the coming months. These network additions aim to provide a more localized retail and service experience for international riders.
The takeaway
TVS Motor Company is positioning itself for sustained growth in the European sector by scaling its physical retail footprint and leadership team. Customers in the region should monitor local market announcements for the specific timing of new dealership openings.
Further reading
For more information on the latest industry trends, visit the Motocycles section.
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