Stena AB to Acquire Ferry Operator Color Line
Stena Rederi AB reaches a deal to purchase Color Group AS from ONS Invest II AS.
Updated on Oct. 26, 2026 in Cruises

Live Poll
Do you trust that large corporate mergers typically lead to better service for you as a customer?
Stena AB, the parent company of ferry operator Stena Line, has entered a share purchase agreement to acquire Color Line. Stena intends for Color Line to maintain its Norwegian management and operate as a separate business following the transaction.
Why it matters
The merger aims to combine operations in European passenger and freight transport to strengthen market presence across the region. The deal follows a strategic decision to transition ownership from ONS Invest II AS to Stena Rederi AB.
The transaction involves the full acquisition of all shares in Color Group AS, which currently holds 100% ownership of Color Line. ONS Invest II AS, owned by Olav Nils Sunde and his family, is selling its entire stake as part of the agreement.
The players
Stena AB
This Swedish conglomerate is the parent company of the prominent ferry operator Stena Line.
Color Line
Based in Norway, this ferry operator provides passenger and freight transport services across European waters.
ONS Invest II AS
This investment firm represents the interests of the family of Olav Nils Sunde.
Olav Nils Sunde
A prominent Norwegian businessman whose family controls ONS Invest II AS.
The details
Stena AB plans to integrate its European transport operations while preserving Color Line's existing business structure. The acquisition will not impact current sailings, customer bookings, or existing supplier relationships.
Timeline
The transaction is expected to be completed in late Q1 or during Q2 2027.
Travel Outlook
The acquisition of Color Line reflects a broader trend of consolidation within the European ferry industry to increase operational scale. This move follows years of structural shifts where larger operators are combining to manage complex passenger and freight logistics more efficiently.
Travelers with existing bookings should see no changes to their itineraries or upcoming sailings due to this acquisition. Management has confirmed that the transition will not affect daily operations, customer service, or current schedules.
The takeaway
The acquisition positions Stena AB as a dominant force in European ferry transport while promising stability for current passengers and freight clients. Future travelers should continue to monitor updates through the companies as regulatory approvals proceed toward 2027.
What happens next
Regulatory authorities will review the deal ahead of the anticipated closure in early 2027.
Further reading
For additional context on the maritime transport industry, see the latest updates on Cruises.
Live Poll
Do you trust that large corporate mergers typically lead to better service for you as a customer?







