Richard Mille Middle East Sales Surge in 2025
The luxury watch brand saw significant revenue growth in Middle Eastern markets while European sales contracted.
Updated on Oct. 26, 2026 in Middle East
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For the 2025 financial year ending December 31, 2025, Richard Mille EMEA reported a substantial shift in regional performance. While European revenue declined, the company saw a surge in sales across the Middle East.
Why it matters
The regional divergence highlights a shifting focus in the luxury watch market as Middle Eastern demand outpaces traditional European retail hubs.
Middle East revenue reached CHF 218 million, more than doubling from CHF 102 million in the previous period. Conversely, European sales dropped 7% from CHF 302 million to CHF 280 million, despite growth in specific boutiques.
The players
Peter Harrison
He is a primary stakeholder who owns over 50% of shares in Richard Mille EMEA through Redgrave Luxury.
Tilly Harrison
She is a business executive who joined the boards of various British-based companies in 2022.
Redgrave Luxury
This investment entity acts as the primary shareholder for Richard Mille EMEA, holding 50% of the company's equity.
The details
Corporate boutiques located in Munich, Istanbul, and London successfully reported year-on-year sales increases during the period. Meanwhile, the broader regional pivot underlines the brand's changing distribution success as operating profits climbed 29% to CHF 182 million.
Timeline
2022 marked the year Tilly Harrison joined the boards of British-based businesses.
2025 served as the financial year for Richard Mille EMEA.
December 31, 2025, was the end of the Richard Mille EMEA financial year.
2026 is the scheduled year for the publication of the Sunday Times Rich List.
Travel Outlook
The performance metrics of Richard Mille EMEA follow the historical wealth trends documented annually in the Sunday Times Rich List. This report marks a shift in luxury spending patterns that aligns with broader changes in the brand's international market dominance.
Travelers and luxury shoppers should note that while boutiques in major cities like London and Munich continue to see growth, the shifting revenue suggests a strategic pivot toward Middle Eastern inventory. Shoppers in these regions may find varied availability and distinct retail experiences moving forward.
The takeaway
The sharp rise in Middle Eastern revenue illustrates the growing influence of these markets on luxury watch availability and retail strategy. Investors and enthusiasts should track these regional performance gaps as indicators of where the brand may focus future boutique investments.
Further reading
For more information on the regional market, see the Middle East section.
Source note: This article includes information reported by WatchPro.
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