Puma and Jil Sander Launch New Collection
The apparel and footwear collaboration features updated takes on iconic silhouettes.
Updated on Oct. 26, 2026 in Fashion
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Puma and Jil Sander have released a new collaborative collection featuring redesigned versions of the T7 tracksuit, the Speedcat, and the Suede. The collection became available in stores and online last week.
Why it matters
This partnership revives a long-standing creative alliance that first began in 1998. It marks the latest intersection of archival sportswear design and luxury fashion aesthetics.
The T7 tracksuit, originally introduced in 1968, features a 7-centimetre Formstrip stripe width and is crafted from bi-stretch wool. The collection also includes long-sleeved tops made from a blend of cotton and recycled polyester.
The players
Puma
This is a German multinational corporation that designs and manufactures athletic and casual footwear, apparel, and accessories.
Jil Sander
This is a luxury fashion house known for its minimalist aesthetic and clean lines.
Simone Bellotti
He is the creative director responsible for reimagining the brand archives for this collaboration.
Meadow Walker
She is a professional model who appeared in the promotional campaign for the collection.
Barry Lawson
He is a model who featured alongside Meadow Walker in the collaborative campaign.
The details
Creative director Simone Bellotti reimagined the classic pieces for this collaboration, updating the T7 tracksuit with a boxy top and tapered trousers in a Club Navy colorway. The campaign features Meadow Walker and Barry Lawson showcasing the new apparel.
Timeline
1968: Puma introduced the T7 tracksuit.
1998: Jil Sander and Puma began their initial collaboration.
2025: Jil Sander and Puma revived their partnership.
April 2026: The brands released the K-Street model.
October 2026: The new collaboration collection became available.
Culture Shift
This release follows the pattern set by the 1998 Jil Sander and Puma initial collaboration to bridge the gap between sportswear and luxury fashion. It reflects a broader trend of heritage brands reviving past partnerships to reach contemporary consumers.
The collection is available globally, allowing customers to access the items through retail stores or online platforms. Shoppers should check specific brand websites for regional stock availability and sizing options.
The takeaway
Collaborations like this demonstrate how classic athletic silhouettes remain relevant through modern material upgrades. Consumers looking for archival-inspired pieces should act quickly as these limited releases often sell out shortly after launch.
Further reading
Explore more industry news in the Fashion section.
Source note: This article includes information reported by FashionNetwork.
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