Citizen Launches New Touchdown Mickey Eco-Drive Watch
The new timepiece celebrates football with playbook graphics and a 44.3mm stainless steel case.
Updated on Oct. 26, 2026 in Football
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Citizen has released the Touchdown Mickey Eco-Drive watch, a new model featuring football-inspired artwork on the dial. The watch integrates a light-powered movement within a durable design.
Why it matters
The collaboration brings together football aesthetics and Citizen's signature light-harvesting technology for fans of the sport. It serves as a wearable tribute to game-day strategy and playbooks.
The watch features a 44.3mm black ion-plated stainless steel case and maintains water resistance to 100 meters. Power is generated by the J810 Eco-Drive movement.
The players
Citizen
Citizen is a global watch manufacturer known for its light-powered Eco-Drive technology.
John and Shelley Loter
John and Shelley Loter are the artists responsible for the football-themed dial design.
Zales
Zales is a major jewelry retailer that serves as a primary distribution point for the watch in the United States.
The details
Designed with artwork by John and Shelley Loter, the dial includes graphics inspired by football playbooks and 50-yard line markers. The watch utilizes natural and artificial light to power its internal movement.
Timeline
October 26, 2026: Official product release date.
Season Trajectory
This release aligns with the active football season, positioning the accessory as a seasonal item for fans during the league year. The launch follows a pattern of sports-themed merchandise drops that capitalize on peak interest during high-stakes games.
The watch is available for $395 in the United States or CA $495 in Canada for those looking to purchase it through authorized retailers. Consumers can find the model through the Zales distribution network or the official Citizen Canada storefront.
The takeaway
This timepiece offers a functional blend of sports-themed aesthetics and battery-free charging technology. Interested buyers should check inventory at major retail partners as availability may vary by region.
Further reading
Explore more gear and fan culture news in the Football section.
Source note: This article includes information reported by Notebookcheck.
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