Abu Dhabi T10 Secures JioStar Broadcast Partnership
JioStar will broadcast all 32 tournament matches across Star Sports and the JioHotstar streaming platform.
Updated on Oct. 26, 2026 in Soccer
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The Abu Dhabi T10 has reached an agreement to have JioStar serve as its official broadcast partner for the Indian subcontinent. The partnership aims to significantly boost the tournament's reach within its largest international audience market.
Why it matters
India represents the largest segment of the tournament's international viewership, making this partnership a vital component of the league's global expansion strategy. By leveraging the vast reach of Star Sports and JioHotstar, the tournament hopes to capitalize on growing interest in the format.
The tournament schedule spans 13 days and features 32 total matches, including six triple-header and seven double-header match days. In 2025, the event generated 527 million social media impressions and $512 million in broadcast value.
The players
Abu Dhabi T10
A professional cricket league that is majority-owned by the Abu Dhabi Cricket & Sports Hub.
JioStar
A major media joint venture providing broadcast and streaming services across the Indian subcontinent.
The details
JioStar will provide exclusive content and digital features to engage fans throughout the tournament's duration at Zayed Cricket Stadium. This collaboration aligns with the tournament's goal to achieve its largest audience reach to date.
Timeline
September 30, 2026: Official tournament player draft occurred.
November 7, 2026: The tournament begins.
November 20, 2026: The tournament concludes.
Season Trajectory
The Abu Dhabi Cricket & Sports Hub continues to aggressively scale the league's global footprint through strategic media consolidation. This partnership signals a departure from smaller-scale distribution, aiming to cement the T10 format's standing within the crowded cricket calendar.
Cricket fans in India can now access all 32 tournament matches through Star Sports linear channels and the JioHotstar platform. The extensive scheduling of 13 triple-header and double-header match days provides a high-frequency viewing experience throughout November.
The takeaway
This partnership highlights the growing commercial viability of shortened cricket formats in major international markets. Viewers should expect increased digital integration and exclusive content offerings as the league attempts to convert social media metrics into sustained broadcast viewership.
Further reading
Learn more about the latest developments in international sports broadcasting on our Soccer page.
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