Splitit Launches White-Label Mastercard for Banks
The new credit card product enables mid-sized financial institutions to offer embedded instalment payment features.
Updated on Oct. 25, 2026 in Financial Services
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Splitit has introduced the Splitit World Mastercard, a white-label solution designed to help mid-sized banks and credit unions integrate instalment payment functionality directly into card spending. The platform leverages the Mastercard network to provide consumers with flexible, bank-embedded financing.
Why it matters
Many mid-sized banks currently lack the specialized infrastructure required to build proprietary instalment programs, leaving them at a disadvantage against standalone fintech apps. Furthermore, new regulatory frameworks in the UK and EU increasingly favor bank-embedded lending models over third-party providers.
Splitit currently manages a network of 4,500 active merchants across 30 countries. The product allows for automated instalment triggers, though small purchases maintain a standard 30-day full settlement period.
The players
Splitit
Splitit is a payments technology firm that specializes in providing instalment-based lending software to merchants and financial institutions.
Mastercard
Mastercard is a global payments technology corporation that provides the network infrastructure and security features for the new card product.
The details
The technology allows cardholders to configure custom spending thresholds within a mobile app to automatically trigger instalment payments for larger transactions. Splitit provides the software and instalment engine, while Mastercard handles tokenisation, dispute resolution, and security protections.
Timeline
2019: Standalone buy-now-pay-later providers scaled operations.
Early 2027: Product becomes available to financial institutions.
Market Landscape
This move capitalizes on the tightening regulatory environment surrounding buy-now-pay-later products in the UK and EU. By embedding instalment tech within bank-issued cards, Splitit positions itself to compete with standalone fintech apps while ensuring compliance with evolving standards.
Banking customers may soon gain access to more flexible payment options embedded directly into their existing credit cards. This transition simplifies the checkout process for larger purchases while keeping lending within the regulated banking environment.
The takeaway
The move marks a departure from the standalone fintech era that dominated 2019, shifting toward integrated banking infrastructure. Customers should look for instalment options within their bank's mobile apps as these features become more widely available by 2027.
What happens next
The Splitit World Mastercard is expected to be deployed to financial institutions in early 2027.
Further reading
Learn more about industry shifts in the Financial Services section.
Source note: This article includes information reported by The Fintech Times.
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Would you choose an instalment-enabled card over a traditional credit card for your large purchases?
