Princess Andre to Launch US Cosmetics Brand in 2028
The 19-year-old entrepreneur plans to expand her By Princess line into the American retail market.
Updated on Oct. 25, 2026 in Beauty
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Princess Andre intends to take her cosmetics brand, By Princess, to the United States starting in 2027. She aims to model her career after Kylie Jenner as she prepares for a planned store launch in 2028.
Why it matters
The move marks a strategic international expansion for the young influencer, who currently reaches one million followers on Instagram. Her plan to meet with major beauty retailers aims to establish a foothold in the competitive American market.
Princess Andre is 19 years old and currently manages her By Princess cosmetics brand. She aims to replicate the market presence established by other celebrity-led beauty lines through her expansion efforts.
The players
Princess Andre
She is a 19-year-old entrepreneur and social media influencer who owns the cosmetics brand By Princess.
Junior Andre
He is the 21-year-old brother of Princess Andre who is participating with her in the upcoming series of Celebrity Race Across The World.
The details
The expansion strategy involves traveling to the US in the summer of 2027 to conduct media appearances and meetings with beauty retailers. Prior to this, she will feature as a contestant on the fourth series of Celebrity Race Across The World.
Timeline
Princess Andre plans to travel to the United States in the summer of 2027.
The cosmetics range is scheduled to launch in US stores in 2028.
Culture Shift
The influencer-led celebrity beauty brand model has proven successful for figures like Kylie Jenner, and Princess Andre is positioning her business to follow this trajectory. This transition reflects a broader societal shift where personal digital brands are increasingly acting as foundations for retail empires.
Consumers in the US can expect to see new retail options as the brand begins negotiations with national beauty retailers. This expansion could lead to increased product availability and changes in the local competitive landscape for celebrity-backed cosmetics.
The takeaway
Building a global retail brand requires a multi-year strategy that balances social media influence with physical store presence. Aspiring entrepreneurs can learn from this approach by focusing on long-term expansion goals rather than immediate viral gains.
Further reading
For more on evolving market trends, visit the Beauty section.
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