Pet Food Brands Study Aging Cats for New Products

Manufacturers are researching feline health and taste preferences to develop specialized diets for aging pets.

Updated on Oct. 25, 2026 in Cats

Bold vector editorial illustration featuring a simple food bowl and cat toy, representing modern research into feline senior nutrition.
Pet food manufacturers are accelerating research into senior feline nutrition, using taste trials to develop diets that support cognitive and muscle health. AI Illustration. Upload story photo >

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Pet food companies are expanding research operations to develop specialized formulas that address joint, muscle, and cognitive health in aging cats. Researchers utilize taste tests and health monitoring at dedicated facilities to refine product offerings for the growing senior pet population.

Why it matters

Companies are investing in scientific research to improve the longevity and health of aging animals as the pet population grows older. This shift reflects a strategic effort to better understand feline sensory preferences and nutritional needs through rigorous testing.

The US pet food market reached $17 billion in 2025. Royal Canin alone produces 146 distinct types of kibble for cats and dogs.

The players

Royal Canin

A global pet food brand owned by Mars that maintains dedicated research campuses in France and Ohio.

Mars

A multinational corporation that owns various pet food brands and 6% of all veterinary practices in the United States.

Waltham Petcare Science Institute

A research organization located in England focused on pet health and nutrition science.

The details

At research centers like the one in Aimargues, France, cats participate in studies by choosing between food trays placed on scales, while researchers monitor behavioral and physical indicators. Data gathered from these facilities helps brands like Royal Canin develop specific diets for cognitive and physical maintenance.

Timeline

  1. Pet adoption rates surged during the pandemic in 2020.

  2. US cat food sales saw a 14% growth in 2025 compared to 2023 levels.

  3. The US cat food market totaled $17 billion in 2025.

  4. The Nestle CEO discussed cat food science technology in June 2026.

Culture Shift

The expansion of geriatric-focused pet nutrition follows a pattern set by the rapid increase in pet ownership during the 2020 pandemic-era pet adoption surge. As these pandemic-era pets enter their senior years, the industry is shifting toward specialized care models.

Pet owners can expect a wider variety of specialized kibble options designed to address cognitive and joint health as they age. These products aim to support the daily health routines of senior cats as manufacturers leverage new data on feline taste and nutrition.

The takeaway

Owners should monitor their aging pets for shifts in appetite or behavior, as manufacturers are increasingly tailoring food to accommodate these sensory changes. Utilizing age-appropriate formulas may help manage the health of senior cats throughout their later life stages.

Further reading

Learn more about caring for your senior feline by visiting our Cats section.

Source note: This article includes information reported by The Straits Times.

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Would you prioritize your pet's dietary or medical needs over your own personal spending?