Brittany Ferries Deploys Digital Routing Across Fleet
The ferry operator is implementing new digital twin technology to reduce fuel consumption across its nine vessels.
Updated on Oct. 24, 2026 in Cruises
Live Poll
Do you trust that new digital shipping technologies are significantly lowering industry fuel emissions?
Brittany Ferries has deployed a digital routing solution across nine ferries to enhance vessel efficiency. The system aims to support maritime decarbonisation by providing routing recommendations and machinery operation guidance.
Why it matters
This technology integration seeks to lower operational costs while directly supporting the company's long-term energy transition ambitions. Improved fuel efficiency is a central component of these ongoing efforts to modernize maritime transport.
The deployed AdrenaShip model features a 97% reliability rate in consumption prediction. These capabilities were validated through nearly two years of monitoring aboard the vessel Galicia.
The players
Brittany Ferries
This French maritime company operates a fleet of passenger and freight ferries connecting France, the United Kingdom, Ireland, and Spain.
Adrena
This company specializes in navigation and performance software and partnered with the ferry operator to develop the routing system.
Bureau Veritas Solutions
This firm provides technical consulting and engineering services to the maritime industry and joined the digital routing partnership in 2022.
The details
The routing solution integrates operational data with engineering expertise and onboard experience using digital twins. This system offers guidance on navigation and machinery operation to optimize energy usage.
Timeline
Brittany Ferries and Adrena launched the initial routing system in 2016.
The company expanded its partnership to include Bureau Veritas Solutions in 2022.
Brittany Ferries will present these digital solutions at the Route du Rhum on October 26, 2026.
Travel Outlook
This deployment follows the industry pattern set by the International Maritime Organization decarbonisation strategy to reduce greenhouse gas emissions through operational improvements. It reflects a broader trend of shipping companies utilizing digital twins to meet stringent environmental targets.
Passengers traveling on routes between the United Kingdom, France, Spain, and Ireland will not experience changes to schedules or booking procedures. The fuel efficiency improvements primarily impact corporate operations and the company's environmental footprint.
The takeaway
Digital twin technology is becoming a standard tool for companies looking to optimize fuel usage without needing complete vessel overhauls. Operators can use these predictive models to refine their operational efficiency significantly over time.
Further reading
For more information on the latest maritime technological advancements, visit Cruises.
Live Poll
Do you trust that new digital shipping technologies are significantly lowering industry fuel emissions?
