Viva Voce Appoints Amy Williams as Chief Executive
The size-inclusive fashion marketplace has named Good-Loop founder Amy Williams as its new chief executive officer.
Updated on Oct. 23, 2026 in People
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Viva Voce, a size-inclusive fashion marketplace founded in 2024, has appointed industry veteran Amy Williams as its chief executive officer. Williams will transition from her position as a non-executive director at Good-Loop to lead the growing fashion platform.
Why it matters
The appointment brings leadership experience from the advertising and social impact sectors to a platform focused on size inclusivity and women-owned businesses. This move signals Viva Voce's intent to scale its market presence while maintaining its commitment to diverse brand representation.
Ninety percent of the brands currently stocked on the Viva Voce marketplace are women-owned. The platform offers a size range spanning from S to 6X.
The players
Amy Williams
She is the newly appointed chief executive officer of Viva Voce and a founder of Good-Loop who previously worked at Ogilvy & Mather.
Kate Zigrang
She is the founder of the size-inclusive fashion marketplace Viva Voce, which she established in 2024.
Good-Loop
This organization operates in more than 20 markets and has raised nearly 15 million dollars for charitable causes.
Viva Voce
This is a size-inclusive fashion marketplace that stocks sizes from S to 6X and emphasizes women-owned brands.
The details
Amy Williams brings experience from her time at Ogilvy & Mather and her work at Good-Loop, where she helped raise nearly 15 million dollars for charitable causes. Kate Zigrang founded the company in 2024 with a mission to cater to a broad range of body sizes.
Timeline
Kate Zigrang founded Viva Voce in 2024.
Viva Voce announced the appointment of Amy Williams on October 22, 2026.
Market Landscape
This leadership transition aligns Viva Voce with the broader retail trend of scaling size-inclusive marketplaces to compete with legacy fashion houses. By securing a veteran leader, the platform positions itself to consolidate its market share against rivals in the inclusive apparel sector.
Shoppers can expect continued focus on size inclusivity and women-owned brand representation as the company enters its next phase of growth. The leadership change suggests a push to expand product availability and potentially increase the number of brands hosted on the marketplace.
The takeaway
The addition of a seasoned executive like Amy Williams indicates a strategic shift toward rapid scaling for the two-year-old marketplace. Investors and consumers should monitor whether the company maintains its focus on ethical brand partnerships under the new leadership.
Further reading
Learn more about industry leadership changes in the People section.
Source note: This article includes information reported by FashionNetwork.
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