RTHK and Chengdu Broadcasters Sign Partnership Deal
The two organizations will collaborate on media content, talent development, and upcoming cultural events.
Updated on Oct. 23, 2026 in Music — General
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Radio Television Hong Kong and Chengdu Radio and Television have signed a memorandum of understanding to foster cooperation in media and cultural exchange. The partnership aims to enhance cultural connections between Hong Kong and Chengdu through shared programming and events.
Why it matters
This agreement strengthens people-to-people bonds between the two cities by integrating media resources and new platform collaboration. It also sets the stage for future cultural initiatives that bridge geographic and organizational divides.
RTHK has previously hosted its RTHK Vinyl Pop Up event in three major locations: Hong Kong, Qianhai, and Shanghai.
The players
Radio Television Hong Kong
This is the public service broadcaster of Hong Kong that provides a variety of programming to the region.
Chengdu Radio and Television
This is a municipal broadcaster based in Chengdu that manages various media outlets in the city.
The details
The broadcasters plan to exchange programme content and work together on new media platforms. The collaboration also includes a commitment to joint talent development and the organization of major cultural events.
Timeline
The RTHK delegation visited Chengdu from October 21 to October 23, 2026.
The broadcasters signed the memorandum of understanding on October 22, 2026.
The RTHK Vinyl Pop Up event in Chengdu is expected to occur in the second quarter of 2027.
Industry Dynamics
This agreement continues a documented trend of regional media expansion as seen with the RTHK Vinyl Pop Up series in Hong Kong, Qianhai, and Shanghai. By formalizing this partnership, the broadcasters are scaling their reach through cross-city cultural programming.
Listeners and viewers in both regions can expect expanded content offerings resulting from the exchange programs. The upcoming vinyl pop-up event will provide residents of Chengdu with a new physical venue to engage with RTHK’s cultural programming.
The takeaway
This partnership illustrates how regional media outlets are increasingly using live events to solidify their brand presence in new markets. Consumers should watch for future joint productions as the two broadcasters move toward their planned 2027 collaboration.
What happens next
The RTHK Vinyl Pop Up event is scheduled to take place in Chengdu during the second quarter of 2027.
Further reading
Learn more about the latest developments in Music — General.
Source note: This article includes information reported by Government World Magazine.
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