Meurens Natural to Host Cereal Formulation Webinar
The upcoming October 29 broadcast will focus on clean-label strategies for cereal-based beverage innovation.
Updated on Oct. 23, 2026 in Healthy Food
Live Poll
Do you prioritize shorter, cleaner ingredient lists when purchasing beverages, even if performance or texture varies?
On October 29, 2026, ingredient producer Meurens Natural will host a webinar exploring how cereal-based ingredients can simplify beverage formulations. The event will detail how manufacturers can meet consumer demand for shorter ingredient lists while maintaining flavor and texture.
Why it matters
Rising consumer preference for recognizable, clean-label components forces beverage manufacturers to find multifunctional ingredients. This session highlights how specialized syrups can achieve complex performance goals without relying on long, processed ingredient lists.
Meurens Natural produces Natu Oat 35 HP, which features a 35 grade component designed to provide protein, sweetness, and stability. This ingredient allows formulators to create oat-based drinks with shorter ingredient lists.
The players
Meurens Natural
Meurens Natural is an ingredient manufacturer specializing in cereal-derived syrups and clean-label solutions for the food and beverage industry.
Simon Brandt
Simon Brandt is the featured speaker for the upcoming webinar focused on cereal-based innovation and beverage formulation.
The details
Beverage developers are increasingly turning to cereal-derived ingredients to provide sweetness, emulsification, and nutrition simultaneously. By using protein-enriched oat syrups, brands can achieve specific nutritional claims while ensuring their products remain fully oat-based.
Timeline
October 29, 2026, 15:00 CET: The Meurens Natural webinar will be broadcast.
Culture Shift
This webinar reflects the broader consumer-driven transition toward transparency in food manufacturing by prioritizing shorter, more recognizable ingredient labels. It highlights a shift away from complex, synthetic additives in favor of functional, cereal-derived alternatives.
Consumers should expect to see more products on shelves that feature shorter, cleaner labels as beverage brands adopt these formulation strategies. This shift aims to provide higher nutritional value and natural sweetness in everyday oat-based drinks.
The takeaway
Innovation in cereal-based ingredients allows manufacturers to maintain performance while simplifying label transparency. Readers can look for products emphasizing natural, plant-based functional ingredients as brands refine their nutritional profiles.
What happens next
The webinar titled 'Let's reveal the grain potential: Innovate' is scheduled for broadcast on October 29, 2026.
Further reading
For more on the industry's focus on simple ingredients, visit the Healthy Food section.
More information
To join the session or view technical materials, visit the Webinar registration link.
Source note: This article includes information reported by Foodingredientsfirst.
Live Poll
Do you prioritize shorter, cleaner ingredient lists when purchasing beverages, even if performance or texture varies?
