Indonesian Food Brands Expand Into Saudi Arabia
Multiple Indonesian restaurant groups are partnering with local firms to establish new dining locations across Saudi Arabia.
Updated on Oct. 23, 2026 in Dining Out
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Indonesian culinary companies, including Bumi Aki Group and Baso Gejrot Indonesia, have signed formal agreements to expand their operations into Saudi Arabia. These partnerships aim to increase the global presence of Indonesian cuisine through new outlets in cities like Makkah and Madinah.
Why it matters
The expansion represents a strategic effort by Indonesian food brands to scale their business internationally by leveraging partnerships with local Saudi firms. This move broadens the accessibility of regional Indonesian dishes to a larger global customer base.
Baso Gejrot Indonesia already operates an outlet in Makkah, while Al Na'im Fried Chicken is preparing for a new opening this November. The expansion plans potentially include future locations in Jeddah, Madinah, and Riyadh.
The players
Bumi Aki Group
This is an Indonesian restaurant company focused on expanding its culinary footprint to international markets.
Baso Gejrot Indonesia
This is an Indonesian food brand that currently maintains a physical restaurant presence in Makkah.
Al Na'im Fried Chicken
This is a restaurant operator working to scale its brand reach within Saudi Arabia through local partnerships.
The details
The agreements were formalized during the Trade Expo Indonesia event, facilitating collaborations between Indonesian companies and SMAN and BKPH Limited. Bumi Aki Group specifically targets a 2027 launch for its first international restaurant in Madinah.
Timeline
Last week, the signing ceremony for SMAN and various food brands occurred.
Earlier this week, Bumi Aki Group finalized its agreement with BKPH Limited.
Al Na'im Fried Chicken is scheduled to open a new outlet this November.
Bumi Aki Group aims to commence its Saudi operations in 2027.
Culture Shift
This story follows the momentum of the Trade Expo Indonesia international business development initiatives, which foster cross-border commercial ties between Southeast Asia and the Middle East. The shift reflects a growing trend of regional brands seeking to export localized cultural experiences to global hubs.
Travelers and residents in Saudi Arabia can expect increased access to authentic Indonesian menu items as new outlets open in Makkah, Madinah, and eventually other major cities. These changes provide more diverse dining options for those seeking regional flavors.
The takeaway
The move by Indonesian restaurant groups underscores the potential for niche culinary brands to achieve successful international scaling through strategic local partnerships. Consumers interested in global food trends may soon find these specialized options in more international markets.
What happens next
Al Na'im Fried Chicken is scheduled to open its new outlet in November, while Bumi Aki Group targets the start of its international operations in 2027.
Further reading
Explore more about global culinary trends on our Dining Out section.
Source note: This article includes information reported by Arab News.
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