AB InBev Launches Seven-Bottle Corona Cero Format
The new paper-based packaging is designed to position the alcohol-free beverage as a daily seven-day ritual.
Updated on Oct. 23, 2026 in Consumer Goods
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AB InBev has introduced a new seven-bottle packaging format for its Corona Cero brand, marketed under the theme 7 Days, 7 Moments. This paper-based design is expanding into international markets following initial test launches in Colombia and Argentina.
Why it matters
The move is intended to shift consumer perception of the alcohol-free beer into a structured daily ritual. By combining consumer appeal with a corrugated transport system, the company aims to improve supply chain protection and brand scalability.
The new format features exactly 7 bottles per pack, moving away from standard multi-pack counts. The packaging uses corrugated paper-based materials specifically engineered for enhanced supply chain durability.
The players
AB InBev
Anheuser-Busch InBev is a multinational drink and brewing company based in Belgium.
Smurfit Westrock
Smurfit Westrock is a global leader in paper-based packaging solutions and containerboard production.
JKR
Jones Knowles Ritchie is a global creative agency specializing in brand design and strategy.
The details
Developed with Smurfit Westrock and JKR, the project utilized the Smurfit Westrock Design2Market process to refine the prototype. The structural design provides physical protection for the bottles while maintaining the requested 7-day aesthetic.
Timeline
October 23, 2026: Official update regarding the new packaging format launch.
Market Landscape
This launch reflects the broader industry trend of utilizing specialized rapid-prototyping workflows, such as the Smurfit Westrock Design2Market process, to accelerate consumer product testing. It positions AB InBev to capture a larger share of the wellness-focused beverage segment by leveraging supply-chain-optimized packaging.
Shoppers in select international markets can expect to see this new seven-bottle pack on store shelves as it expands from initial test sites. The paper-based design is intended to offer a more convenient carrying experience for daily consumption rituals.
The takeaway
The transition to seven-bottle packaging signals a strategic push to normalize alcohol-free beer as a daily lifestyle habit. Consumers should look for these specialized formats as part of broader efforts to improve product sustainability and shelf presence.
Further reading
Learn more about the latest innovations in the industry in our Consumer Goods section.
Source note: This article includes information reported by Packaging News.
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Would you be more likely to buy alcohol-free beer sold in weekly-themed packaging?
