Vincom Retail Partners to Bring QooQoo to Vietnam
Vincom Retail and QooQoo Franchise Group have signed a memorandum of understanding to open buffet restaurants in Vietnam.
Updated on Oct. 22, 2026 in Dining Out
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Vincom Retail signed a memorandum of understanding with the South Korean firm QooQoo Franchise Group to introduce premium buffet restaurants to its shopping mall network. The partnership focuses on expanding the brand's presence across Vietnam through 2027.
Why it matters
This agreement aims to diversify the retail tenant portfolio managed by Vincom Retail while strengthening the international brand awareness of QooQoo in the Vietnamese market.
QooQoo currently operates approximately 90 premium buffet restaurants in South Korea. The company recorded KRW 397.6 billion in system-wide revenue for 2024.
The players
Vincom Retail
Vincom Retail is a major operator of shopping malls and commercial real estate properties across Vietnam.
QooQoo Franchise Group
QooQoo Franchise Group is a South Korean company that specializes in operating a large chain of premium buffet restaurants.
The details
The collaboration will see QooQoo introduce its buffet concepts to commercial districts managed by Vincom Retail, with a primary focus on Hanoi and Ho Chi Minh City. Vincom Retail will support brand promotion for the franchise as part of a wider effort to facilitate trade cooperation between the two companies.
Timeline
QooQoo Franchise Group was founded in 2011.
QooQoo achieved KRW 397.6 billion in system-wide revenue during 2024.
The firm received ministerial-level awards in 2024 and 2025.
Vincom Retail and QooQoo signed the memorandum of understanding on October 22, 2026.
Expansion efforts will focus on Hanoi and Ho Chi Minh City throughout 2026 and 2027.
Culture Shift
This partnership follows the retail portfolio diversification strategy of Vincom Retail to incorporate international dining concepts into its commercial properties. It reflects a broader trend of international food and beverage brands leveraging established mall networks to gain market share in emerging Southeast Asian economies.
Residents in Hanoi and Ho Chi Minh City can expect to see new premium buffet dining options appearing in major shopping malls by 2027. Consumers will be able to access the international chain as part of their regular shopping and dining routines in these primary markets.
The takeaway
This partnership highlights how established international restaurant brands use local real estate networks to scale operations in new regions. Interested consumers should keep an eye on upcoming announcements regarding specific mall locations in major Vietnamese cities.
Further reading
For more news on restaurant openings and industry trends, visit Dining Out.
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