UNDP and UNICEF Launch Green Career Campaign
The See It, Be It initiative aims to introduce youth to career paths in sustainable, nature-positive industries.
Updated on Oct. 22, 2026 in Youth
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The UNDP and UNICEF have introduced the See It, Be It campaign to connect young people with opportunities in low-carbon and nature-positive sectors. Launched at the CBD COP17 conference, the effort showcases professionals across science, finance, and technology.
Why it matters
Current career guidance often ignores roles emerging from the green transition, leaving many young people focused on a narrow range of traditional jobs. This campaign intends to bridge that gap by highlighting relatable role models in sustainable fields.
The See It, Be It campaign targets reaching 500 million youth by the end of 2027. It highlights diverse professional paths in sectors including communications, agriculture, business, and science.
The players
UNDP
The United Nations Development Programme is the global development network of the UN that advocates for change and connects countries to knowledge and resources.
UNICEF
The United Nations Children's Fund is an agency responsible for providing humanitarian and developmental aid to children worldwide.
Global Youth Biodiversity Network
This is an international network of youth organizations that serves as the official coordination platform for youth participation at the Convention on Biological Diversity.
The details
The initiative creates connections between youth networks, educational institutions, and employers to share stories from professionals already working in green industries. It is supported by advocacy groups such as the Global Youth Biodiversity Network and the Youth Negotiators Academy.
Timeline
October 19, 2026: CBD COP17 conference begins in Yerevan.
October 22, 2026: The See It, Be It campaign is officially announced.
October 30, 2026: The CBD COP17 conference concludes.
End of 2027: The target deadline to reach 500 million young people.
Culture Shift
The campaign marks a departure from traditional vocational guidance by realigning career aspirations with the global environmental goals established at the Convention on Biological Diversity (CBD) COP17 conference. This initiative reflects a broader societal shift toward prioritizing sustainability within professional development frameworks.
Young people can expect to see increased access to educational resources and professional mentorship focused on sustainable business and science. These changes aim to expand job search horizons for students and recent graduates entering the workforce.
The takeaway
The campaign highlights that the green transition offers a vast array of untapped professional roles beyond traditional environmental science. Students and job seekers should look toward sectors like finance and technology for roles that actively contribute to nature-positive outcomes.
Further reading
Learn more about global initiatives at the Youth section.
Source note: This article includes information reported by Premium Times Nigeria.
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