Hanro Announces Design Collaboration With Bethan Laura Wood
The heritage Swiss brand is partnering with the artist for a new collection launching in fall 2027.
Updated on Oct. 22, 2026 in Accessories
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Hanro has unveiled a new design partnership with artist Bethan Laura Wood. The upcoming collection, which draws visual inspiration from Japanese woodwork and traditional crafts, is scheduled to hit retail markets in the fall of 2027.
Why it matters
The partnership is part of a broader strategy by the 142-year-old brand to maintain cultural relevance by incorporating creative outside perspectives. This move aligns with the brand’s ongoing effort to modernize its core offerings.
Founded in 1884, the brand operates 13 flagship stores and maintains a network of 2,000 stockists globally. The upcoming capsule will feature a variety of items including a lingerie set, silk nightwear, and accessories like scarves.
The players
Hanro
This is a Swiss-based heritage brand that specializes in high-quality lingerie, nightwear, and loungewear.
Bethan Laura Wood
She is a contemporary artist and designer known for her focus on color, material, and patterns.
Benjamin Isenheim
He serves as the CEO of Hanro and has been leading the brand since July 2026.
The details
The collaboration features two custom patterns based on rope-weaving, shoji screens, and Japanese woodwork. In addition to the apparel, the collection includes items such as a kimono, cotton shorts, and a pocket square.
Timeline
The Hanro brand was founded in 1884.
Benjamin Isenheim joined the company as CEO in July 2026.
The collaboration collection is set for a retail debut in fall 2027.
A new boutique in Tokyo is expected to open by the end of 2027.
Archival pieces will be integrated into the main collection starting in 2028.
Culture Shift
This collaboration follows the industry pattern of heritage labels using artist-led capsules to revitalize their image for contemporary audiences. By leveraging external creative talent, the brand aims to bridge its historical legacy with modern design aesthetics.
Shoppers can expect to see these new items in retail outlets starting in the fall of 2027. Consumers should keep an eye on the brand’s official channels for updates regarding specific stockist locations and the Tokyo boutique launch.
The takeaway
Legacy brands often use creative partnerships to bridge the gap between long-standing heritage and modern consumer tastes. Implementing such collaborations allows companies to refresh their identity without abandoning their foundational design values.
Further reading
Learn more about the latest trends in luxury fashion and design at Accessories.
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