Coach Launches Cass Watch for Breast Cancer Awareness
The new timepiece supports the Breast Cancer Research Foundation during the annual Wear It Pink awareness initiative.
Updated on Oct. 22, 2026 in Accessories
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Coach has released a new Cass watch featuring an enamel ribbon charm to mark Breast Cancer Awareness month. A portion of the proceeds from the timepiece supports the Breast Cancer Research Foundation.
Why it matters
The release coincides with the annual Wear It Pink fundraising initiative, connecting luxury fashion accessories with philanthropic support for health research. This collaboration aims to raise funds and visibility for breast cancer advocacy.
The watch retails for £225 and features a quartz movement within a 28mm square gold-tone case. It is water resistant up to 30 metres and includes a two-year limited warranty.
The players
Coach
Coach is a global fashion house specializing in leather goods, apparel, and accessories.
Breast Cancer Research Foundation
The Breast Cancer Research Foundation is a non-profit organization dedicated to funding clinical and genetic research on breast cancer.
Movado
Movado is a Swiss watchmaker known for designing and manufacturing timepieces for various luxury brands.
The details
The design includes a pink lacquer dial and an enamel ribbon charm positioned at the six o'clock mark. It is finished with a gold-tone link bracelet etched with signature detailing manufactured by Movado.
Timeline
October 23, 2026: Wear It Pink awareness day.
Culture Shift
The watch launch aligns with the Wear It Pink fundraising initiative, which organizes collective action for cancer awareness. This trend sees luxury brands leveraging their product lines to participate in annual global health advocacy campaigns.
The watch is available for purchase globally at a suggested retail price of £225. Consumers interested in the item should note the two-year warranty coverage provided by the manufacturer.
The takeaway
This release provides consumers with a way to contribute to medical research through a branded accessory purchase. Potential buyers should consider the specific charitable contribution model used by the brand before purchase.
Further reading
Explore more fashion industry news in our Accessories section.
Source note: This article includes information reported by WatchPro.
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