Birkenstock Launches New 1774 Holiday Footwear Collection
The luxury division releases seasonal iterations of its classic Arizona sandal and Boston clog models.
Updated on Oct. 22, 2026 in Accessories
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Birkenstock has debuted its latest holiday collection through its Paris-based 1774 special projects unit. The release highlights the brand's iconic footwear silhouettes updated with premium materials for the winter season.
Why it matters
The collection represents a continued focus on luxury positioning for the brand by incorporating high-end textiles like shearling and pony-effect cowhide into its signature orthopedic designs.
The collection features pieces priced between $455 and $520. Designs utilize anatomically shaped cork-latex footbeds lined with suede, accented by black smooth leather lining and silver hardware.
The players
Birkenstock
A German footwear company known for its contoured cork-latex footbeds.
1774
The Paris-based special projects unit responsible for the development of Birkenstock's premium and limited-edition collections.
The details
The new lineup includes shearling-lined Arizona sandals and Boston clogs in dark chocolate, alongside options featuring red and zebra-patterned pony-effect cowhide. These items are available for purchase directly through the manufacturer's specialized retail site.
Timeline
Birkenstock previewed a Sacai collaboration during Paris Fashion Week in June 2026.
The brand released its second collection with Ader Error in August 2026.
Collaborations with Etro and Cole Bennett were introduced in September 2026.
The Uerzell sneaker mule was reintroduced in October 2026.
The 1774 holiday collection was officially released on October 22, 2026.
Culture Shift
This release follows the trend of heritage footwear brands leveraging specialized internal units to tap into the luxury market. By utilizing the anatomically shaped cork-latex footbed as a constant, the brand capitalizes on the growing consumer demand for premium, fashion-forward comfort.
Shoppers can purchase the new models exclusively through the 1774 digital platform or select retail locations. Buyers should note the premium pricing reflects the use of luxury materials like shearling and cowhide rather than the standard leather or synthetic options.
The takeaway
When investing in luxury seasonal footwear, check the material specifications for care requirements, as cowhide and shearling require different maintenance than standard cork-bottomed shoes. Consider these limited editions as specialized additions to a rotation rather than replacements for daily-wear sandals.
Further reading
Discover more seasonal style updates in the Accessories section.
More information
View the complete lineup or purchase items at the Birkenstock 1774 collection retail site.
Source note: This article includes information reported by WWD.
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