Amika Selects Four Startups for Growth Program
The company announces the latest cohort for its professional hair industry accelerator program.
Updated on Oct. 22, 2026 in Beauty
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Amika has selected four emerging companies to join its Rooted in Growth cohort for the 2026-2027 term. Each participant receives a $50,000 grant and four months of specialized mentorship.
Why it matters
The program is designed to provide professional hair industry founders with the necessary resources and industry relationships to scale their businesses. By investing in these startups, Amika aims to support innovators who are shaping the future of the professional hair care market.
Each of the four selected startups receives a $50,000 grant to support their growth. The participants will engage in a four-month mentorship program focused on professional hair industry development.
The players
Amika
Amika is a company that operates the Rooted in Growth program to invest in professional hair industry founders.
Alodia Hair Care
Alodia Hair Care is one of the four selected startups participating in the new cohort.
Rooted Revivall
Rooted Revivall is an emerging company chosen to participate in the professional hair industry accelerator.
Aware Hair
Aware Hair is a startup firm included in the current Amika mentorship group.
Chéribé
Chéribé is a beauty startup selected for its potential to shape the professional hair care industry.
The details
The fourth cohort includes Alodia Hair Care, Rooted Revivall, Aware Hair, and Chéribé. The program curriculum integrates consultation technology, science-backed product development, and stylist education.
Timeline
The fourth Rooted in Growth cohort spans the 2026-2027 period.
Culture Shift
The rise of corporate-sponsored incubator programs in the beauty industry mirrors the strategy of major manufacturers to cultivate emerging brand loyalty through early-stage investment. This initiative follows a pattern set by established industry incubators that provide capital and expertise to accelerate niche brand growth.
The expansion of these startups may eventually lead to greater product variety and new technology availability for consumers and professional stylists. Shoppers interested in emerging beauty brands can monitor the progress of these specific companies as they utilize their grant funding.
The takeaway
Supporting emerging founders through dedicated accelerator programs helps bridge the gap between creative concepts and professional scale in the beauty market. Readers can monitor how these companies apply science-backed product development to address modern consumer hair needs.
Further reading
For more on industry innovation, visit the Beauty section.
Source note: This article includes information reported by Happi.
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