Belgian Label Xandres to Enter German Market in 2027
The womenswear brand plans to expand its international footprint following strong financial growth in the Netherlands.
Updated on Oct. 21, 2026 in Business Strategy
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Belgian womenswear label Xandres will officially enter the German fashion market in spring 2027. This move follows a successful 2025/26 financial year that saw the company achieve 36.6 million euros in total turnover.
Why it matters
The company identified Germany as a critical component of its international growth strategy after experiencing a 27% revenue increase in the Netherlands. The expansion will be supported by a new brand campaign aimed at capturing a wider European audience.
Xandres reported 36.6 million euros in turnover for the 2025/26 financial year with a 14% increase in EBITDA to 1.6 million euros. The brand currently operates across 280 multi-brand stores and 14 company-owned locations.
The players
Xandres
This Belgian womenswear label has been in operation for over 50 years.
Damartex
This parent corporation has owned the Xandres brand since 2016.
The details
Xandres plans to facilitate its market entry through premium retail partnerships and a blend of data-driven inventory management and creative strategy. The brand serves a diverse consumer base by offering sizing from 34 to 56.
Timeline
1968: Xandres began operations in Belgium.
2016: Damartex acquired the Xandres label.
2025/26: Financial year reporting period.
October 2026: A new company-owned shop is scheduled to open in Haarlem.
Spring 2027: Xandres will enter the German fashion market.
Market Landscape
The expansion reflects a wider retail trend where established European labels leverage data-driven insights to secure new market share. This strategy positions Xandres to compete more aggressively against international peers as it broadens its geographic presence.
Consumers in the new German market can expect increased availability of the brand’s size-inclusive clothing range beginning in spring 2027. Shoppers should monitor upcoming regional store launches for localized shopping experiences.
The takeaway
Xandres is using proven growth metrics from its recent Dutch success to justify a broader international expansion. The label remains focused on balancing creative strategy with operational data to sustain its long-term financial health.
What happens next
A new company-owned shop is scheduled to open in Haarlem at the end of October 2026, followed by the planned entry into the German market in spring 2027.
Further reading
For more on industry shifts, visit the Business Strategy section.
Source note: This article includes information reported by FashionNetwork.
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