Vietnamese Handicraft Businesses Join MEGA SHOW Hong Kong
Twenty local enterprises are showcasing traditional crafts at the 33rd edition of the international trade fair.
Updated on Oct. 21, 2026 in Arts & Crafts
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Vietnamese handicraft businesses are participating in the 2026 MEGA SHOW at the Hong Kong Convention and Exhibition Centre. The delegation, supported by the Hanoi Department of Industry and Trade, operates 20 booths highlighting regional artistry.
Why it matters
The event provides a crucial platform for Vietnamese artisans to connect with international partners and secure new export opportunities. By entering global distribution networks, these businesses aim to broaden the market reach for traditional crafts.
The 33rd edition of MEGA SHOW features more than 3,000 booths from 28 countries and territories. Vietnam is represented by 20 enterprises showcasing items including ceramics, lacquerware, and rattan crafts.
The players
Hanoi Department of Industry and Trade
This government agency oversees industrial development and trade promotion activities for the capital city of Vietnam.
MEGA SHOW
Established in 1992, this international trade fair serves as a major sourcing hub for global buyers and manufacturers of consumer goods.
The details
The Vietnamese pavilion, established by the Hanoi Department of Industry and Trade, displays a variety of traditional goods such as horn handicrafts and bamboo crafts. Organizers facilitate promotional activities specifically designed to attract global buyers to these niche products.
Timeline
MEGA SHOW was first established in 1992.
The 2026 trade fair officially opened on October 20.
The event is scheduled to conclude on October 23, 2026.
Culture Shift
The 33rd edition of the MEGA SHOW trade fair series acts as a baseline for measuring the international expansion of regional craft exports. This year's Vietnamese participation follows the established pattern of emerging economies using the fair to integrate into global supply chains.
For craft collectors and buyers, this participation signifies increased international availability of Vietnamese lacquerware, ceramics, and bamboo products. The event serves as a primary logistical gateway for retailers looking to stock these traditional items in local markets.
The takeaway
The sustained growth of the MEGA SHOW highlights the enduring global demand for specialized, culturally rooted handicraft products. Artisans looking to expand should prioritize direct engagement with international distributors who frequent these long-standing trade platforms.
Further reading
Learn more about global trends in handmade goods by visiting the Arts & Crafts section.
Source note: This article includes information reported by Vietnam+ (VietnamPlus).
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