Marriott Shifts to Coca-Cola for Global Hotel Beverage Partner
The hotel operator is ending its 34-year relationship with PepsiCo in favor of a new global deal with Coca-Cola.
Updated on Oct. 21, 2026 in Hotels
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Marriott International has signed a global beverage partnership with Coca-Cola, set to serve the company's full portfolio across its properties. The decision follows a move to end a 34-year business relationship with PepsiCo.
Why it matters
Marriott chose to switch suppliers based on extensive guest preference data that shows a clear global lean toward the Coca-Cola brand. This change aims to align the hotel group's beverage offerings with the documented choices of its customer base.
The partnership will supply beverages to nearly 10,000 properties worldwide, covering water, sports drinks, and carbonated soft drinks. Coca-Cola products currently hold a 2:1 global preference margin among the company's guest base.
The players
Marriott International
Marriott International is a multinational hospitality company that operates and franchises a broad portfolio of hotels and lodging facilities.
Coca-Cola
Coca-Cola is a global beverage corporation known for producing a wide array of carbonated soft drinks, waters, and sports beverages.
PepsiCo
PepsiCo is a multinational food and beverage manufacturer that held a long-standing supply contract with the hotel chain.
The details
The new agreement makes Coca-Cola the primary beverage partner for all Marriott hotels internationally, replacing the PepsiCo products that have been standard for over three decades. This global transition will integrate the full range of Coca-Cola's non-carbonated and carbonated offerings into property amenities and food service.
Timeline
The former partnership with PepsiCo lasted from 1992 to 2026.
Travel Outlook
The transition ends the 34-year business relationship between Marriott and PepsiCo, representing a major shift in global hotel procurement strategies. This realignment reflects how large-scale hospitality chains are increasingly prioritizing customer preference metrics to drive supply chain decisions.
Guests should expect to see a full transition to Coca-Cola products across the brand's international hotel network. Travelers who previously relied on specific PepsiCo offerings at these properties will notice the complete inventory shift as the new partnership takes effect.
The takeaway
Travelers can expect a standardized beverage experience across Marriott properties as the chain moves to consolidate its global supply. This change highlights how large service companies leverage data to prioritize top-performing brands in their guest-facing operations.
Further reading
For more information on industry trends, visit the Hotels section.
Source note: This article includes information reported by Al.
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