Hertz Wins Best Rental Company in Asia-Pacific
The rental giant earns a top industry honor following a period of strong global financial performance.
Updated on Oct. 21, 2026 in Business Travel
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In 2026, Hertz secured the Business Traveller Award for Best Car Rental Company in Asia-Pacific. The recognition follows a successful start to the year for the car rental provider.
Why it matters
The company credits its recent success and rebound to a concentrated focus on its core rent-a-car business operations. This strategic shift has helped solidify its standing within the global travel sector.
Hertz recorded US$2 billion in global revenue during the first quarter of 2026. This figure marks the company's highest quarterly revenue performance over the last three years.
The players
Hertz
Hertz is a major international car rental corporation that operates a large fleet of vehicles for both business and leisure travel.
Business Traveller
Business Traveller is a prominent trade publication that covers news and trends for the global corporate travel industry.
The details
Hertz maintains its presence across the Asia-Pacific region primarily by working through local franchisees. To drive customer acquisition, the firm utilizes a comprehensive loyalty rewards program alongside strategic partnerships with major hotel operators and airline carriers.
Timeline
Hertz generated US$2 billion in global revenue during Q1 2026.
The company received the Business Traveller Award during 2026.
Travel Outlook
The award win reflects broader corporate recovery trends identified in Q1 2026 financial reporting as firms pivot back to core service models. This shift highlights how established travel brands are leveraging operational focus to maintain market share against regional competition.
Travelers in the Asia-Pacific region may see increased integration between rental services and major airline or hotel loyalty programs. Customers should leverage these existing partnerships to maximize rewards and ensure seamless transit between airport arrivals and local car pickup.
The takeaway
Travelers benefit when rental agencies prioritize loyalty partnerships with airlines and hotels to simplify multi-modal journeys. Monitoring these integrated programs can provide frequent flyers with significant savings and convenience when booking international business trips.
Further reading
For more on industry shifts, visit the Business Travel section.
Source note: This article includes information reported by Business Traveller.
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Do you prioritize loyalty program rewards when choosing a car rental company?
