Ferrari Sets Starting Price for New Luce Electric Model
The luxury automaker announced that its upcoming high-performance electric vehicle will start at $560,800.
Updated on Oct. 21, 2026 in Electric Vehicles
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Ferrari has officially announced a starting price of $560,800 for its upcoming Luce electric vehicle. This figure marks a significant adjustment, coming in $80,000 lower than previous market estimates.
Why it matters
The pricing strategy positions the high-performance electric model more competitively within the luxury SUV segment. Its entry point sits $50,000 apart from the highest trim level of the Rolls-Royce Cullinan.
The Luce features a 122-kWh battery pack and four motors producing 1035 horsepower. This configuration allows the five-passenger vehicle to accelerate from 0 to 62 mph in 2.5 seconds.
The players
Ferrari
Ferrari is an Italian luxury sports car manufacturer known for its high-performance vehicles and long-standing history in Formula One racing.
The details
The Ferrari Luce utilizes four electric motors, one for each wheel, and features paddle shifters to adjust torque and regenerative braking. It measures two inches longer and two inches lower than the Purosangue SUV and includes a rear bench seat along with an amplified sound system.
Timeline
The Ferrari Luce is expected to arrive in the United States in the second quarter of 2027.
Roadmap
The introduction of the Luce marks a pivotal shift for Ferrari as it transitions its performance-focused engineering into the electric vehicle space. This model positions the brand to challenge luxury competitors by bridging the gap between traditional supercar heritage and modern electrification.
Prospective buyers can expect an estimated EPA range of 280 miles per charge. While the high-performance electric drivetrain offers rapid acceleration, owners will need to account for specific charging infrastructure to support the 122-kWh battery capacity.
The takeaway
The Luce combines high-end luxury with advanced electric propulsion, signaling that high-performance brands are aggressively targeting the premium EV market. Potential buyers should consider the specific range limitations inherent in high-power electric platforms when planning long-distance travel.
Further reading
For more information on the evolving luxury segment, visit Electric Vehicles.
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