Erich Pommer Institut Selects New Leadership Cohort
The Audiovisual Women program has announced 15 participants representing 11 countries for its fifth edition.
Updated on Oct. 21, 2026 in Language Learning
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The Erich Pommer Institut has selected 15 mid- to senior-level female professionals for the fifth edition of its Audiovisual Women leadership program. Participants hail from 11 countries and will undergo a comprehensive training curriculum designed to foster professional growth.
Why it matters
The program seeks to bridge gaps in industry leadership by strengthening professional networks and unlocking business opportunities for women. Through tailored coaching and training, the initiative aims to support career advancement within the European media sector.
The fifth edition of the Audiovisual Women program features a cohort of 15 professionals representing 11 countries. The initiative is funded by Creative Europe MEDIA.
The players
Erich Pommer Institut
This Germany-based institution focuses on training and consultancy for the media industry.
Annette Birkholz
She is the developer of the unique archery-based learning concept used in the program.
Creative Europe MEDIA
This is a European Union program that provides funding and support for the audiovisual and media sectors.
The details
The program structure combines in-person and online training, one-on-one business coaching, and networking events. Notably, developer Annette Birkholz has integrated an archery-based learning concept that helps participants reflect on systemic business patterns.
Timeline
October 21, 2026: The Erich Pommer Institut unveiled the program participants.
Mid-November 2026: Participants are scheduled to attend the Industry@Tallinn & Baltic Event.
Culture Shift
This program aligns with the Creative Europe MEDIA funding framework, which prioritizes the long-term support of industry professional development. It reflects a growing industry trend of moving away from traditional mentorship toward specialized, experiential learning models.
Female media professionals may benefit from the program's focus on structured career advancement and the establishment of international business connections. The expansion of these networks potentially increases the availability of cross-border collaborative opportunities for industry leaders.
The takeaway
The program demonstrates how niche training modules, such as the archery-based curriculum, can offer novel ways to analyze professional management patterns. Expanding your own leadership repertoire through diverse learning formats can provide new perspectives on systemic business challenges.
What happens next
Participants will attend the Industry@Tallinn & Baltic Event in Tallinn, Estonia, during mid-November 2026 for scheduled networking opportunities.
Further reading
Learn more about initiatives in this field by visiting the Language Learning section.
Source note: This article includes information reported by The Hollywood Reporter.
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