Appcharge Appoints Ronen Morecki as Chief Operating Officer
The payments industry veteran joins the company to lead global strategy for its Merchant of Record platform.
Updated on Oct. 21, 2026 in People
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Appcharge has appointed payments and SaaS expert Ronen Morecki as its new chief operating officer. Morecki will manage the companys payments operations and focus on the expansion of its Merchant of Record platform.
Why it matters
The appointment positions Appcharge to capitalize on the shift toward direct-to-consumer payments for subscription and AI-driven applications. Morecki brings over 25 years of industry expertise to help the company navigate complex global payment landscapes.
Ronen Morecki brings more than 25 years of experience in payments and SaaS sectors to the role. Appcharge currently supports publishers generating $1 billion in annual transaction volume.
The players
Ronen Morecki
He is the newly appointed chief operating officer at Appcharge who previously held leadership roles at monday.com and PayU.
Appcharge
It is a technology company that provides a Merchant of Record platform for mobile game publishers and app developers.
The details
Morecki previously served as the VP of Payments at monday.com and co-founded the payments technology firm ZooZ. Following the acquisition of ZooZ by PayU, he also held the position of chief technology officer there.
Timeline
2030 is the year the global IAP market is projected to reach $450 billion.
Market Landscape
The appointment follows the industry trend of subscription and AI apps moving toward direct-to-consumer payments, signaling a departure from traditional app store payment dependencies. This move bolsters Appcharge against larger, established payment gatekeepers in the global app ecosystem.
Subscribers and app users may see a shift toward more direct payment options within their favorite fitness, education, and AI apps as platforms adopt these tools. This could result in more streamlined checkout experiences and potentially different pricing structures for digital services.
The takeaway
The addition of a veteran executive suggests Appcharge is prioritizing scalability as it targets a larger share of the $450 billion in-app purchase market. Businesses looking to bypass traditional app store billing should track how the company modifies its platform to comply with regional regulations in the US and EU.
Further reading
For more information on executive moves in the sector, visit our People section.
Source note: This article includes information reported by Finextra Research.
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