Two Circles Names Augustine Tan APAC Media Rights Lead
The sports marketing agency appoints industry veteran Augustine Tan to spearhead its media rights business across the APAC region.
Updated on Oct. 20, 2026 in People
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Two Circles has officially appointed Augustine Tan as its new head of media rights for the Asia-Pacific region. Tan is tasked with leveraging his extensive experience in audience intelligence to support various sports organizations.
Why it matters
This executive hire is designed to strengthen the firm's strategic positioning within the sports media sector as the global Fan Economy continues to evolve. The move seeks to capitalize on Tan's background in managing high-profile partnerships across various sports entities.
The global Fan Economy is currently projected to surge toward a total valuation of $2 trillion. This figure serves as a benchmark for the scale of the sector Tan will oversee in his new capacity.
The players
Augustine Tan
He is an experienced media rights executive who has held positions at Sportfive, WWE, and Perform/DAZN.
Two Circles
This is a global sports marketing and data intelligence agency that works with organizations to grow their fan bases.
The details
Tan brings a wealth of experience from previous roles at major organizations including Sportfive, WWE, and Perform/DAZN. During his career, he has managed significant media rights partnerships for the NFL, WTA, and FIBA, and operated his own venture, A Side Project 2022, while working with World Rugby, Dentsu, and LFCTV.
Timeline
October 20, 2026: Two Circles announces the hiring of Augustine Tan.
2022: Augustine Tan operates his business, A Side Project 2022.
Market Landscape
The expansion of media rights leadership roles reflects the industry-wide focus on the projected $2 trillion global Fan Economy. This hiring positions Two Circles to compete more aggressively for market share as sports organizations increasingly prioritize data-driven fan engagement.
Consumers and sports fans may see more tailored content and engagement strategies as Two Circles utilizes its media rights expertise to influence how sports are presented. Clients and partners of the firm can expect a shift toward more integrated, audience-focused rights management.
The takeaway
The appointment of a seasoned executive like Augustine Tan underscores the critical importance of specialized media rights strategies in modern sports marketing. Agencies are increasingly prioritizing deep industry expertise to navigate the complex relationships between global sports properties and their audiences.
Further reading
For more on personnel changes in the sector, visit the People section.
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