Sharon Adeleke-Ademefun Features in GLAMOUR South Africa
The entrepreneur showcases her fashion and beauty brands in a recent magazine profile.
Updated on Oct. 20, 2026 in Women’s Clothing
Founder Sharon Adeleke-Ademefun is featured in the October 19, 2026, issue of GLAMOUR South Africa. The profile highlights her journey as a business owner and the growth of her diverse ventures.
Why it matters
Her work addresses personal frustrations with existing market offerings by creating products that cater to wider size ranges and higher beauty standards. Her success has garnered recognition from family members including Davido and Chioma Adeleke.
The clothing brand Body Politix offers garments in a size range of 0 to 30 to accommodate various body types. The entrepreneur also maintains memorabilia from her mother dating back to 1995.
The players
Sharon Adeleke-Ademefun
She is the founder of the fashion and beauty brands Body Politix, Rona Wigs, and Life of Rona.
Davido
He is a prominent Nigerian musician who acknowledged the magazine feature on social media.
Chioma Adeleke
She is a notable public figure who expressed support for the feature on social media.
The details
Sharon Adeleke-Ademefun established Body Politix after identifying a lack of clothing that fit her proportions at the MAGIC fashion trade show. She also entered the beauty space by custom-reworking wigs to ensure they met her personal quality standards.
Timeline
1995 marked the year on a family chequebook.
October 19, 2026, saw the publication of the GLAMOUR South Africa feature.
October 20, 2026, was the date Adeleke-Ademefun shared the news on Instagram.
Culture Shift
The growth of inclusive labels reflects a broader societal move away from limited legacy sizing standards. By offering a size range of 0 to 30, the brand aligns with a shift toward diverse body representation in modern retail.
Consumers seeking broader sizing options can access clothing that specifically targets a 0 to 30 range through Body Politix. Future supply chain developments based in Nigeria may eventually influence production sustainability and availability for the brand.
The takeaway
Entrepreneurs often find success by pivoting personal frustrations into scalable business solutions. By focusing on specific size inclusivity and quality control in beauty, brands can address gaps left by larger industry players.
Further reading
For more on the latest trends in the industry, visit the Women’s Clothing section.
Source note: This article includes information reported by Legit.ng - Nigeria news..
