Ritchie Bros. Adds Fixed-Price Buying to Marketplace
The company launched Buy Now and Make Offer features to expand equipment sales options across North America.
Updated on Oct. 20, 2026 in Trucks
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Do you prefer fixed-price purchasing over traditional bidding when buying equipment?
Ritchie Bros. has officially integrated Buy Now and Make Offer purchasing options into rbauction.com. These new features provide buyers with alternatives to traditional unreserved auctions while giving sellers more flexibility.
Why it matters
The company introduced these options in response to buyer demand for immediate purchasing power and seller requests for more diverse inventory display methods.
Ritchie Bros. added over 10,000 equipment listings to its website following the North American launch. These marketplace listings now provide around-the-clock exposure for industrial equipment.
The players
Ritchie Bros.
Ritchie Bros. is a global industrial equipment auctioneer and asset management company headquartered in Westchester, Illinois.
The details
Customers can now navigate between traditional unreserved auctions and fixed-price or negotiated formats using their existing accounts. The company also provides integrated sales support, including professional shipping arrangements and optional warranty coverage added directly to customer invoices.
Timeline
The new purchasing formats officially launched in North America on October 20, 2026.
Roadmap
This move signals a broader transition in the heavy equipment industry from periodic auction events to continuous digital marketplace availability. By integrating fixed-price options, Ritchie Bros. positions itself to compete more directly with diversified online retail platforms.
Buyers can now bypass long auction wait times by securing equipment immediately at fixed prices or through direct offers. Shoppers also benefit from simplified logistics, as shipping and warranty services are now facilitated directly through the company platform.
The takeaway
Using fixed-price options can significantly reduce the lead time required to acquire essential heavy machinery. Buyers should verify if specific equipment listings qualify for warranty coverage before completing their transaction.
Further reading
Learn more about evolving sales methods for industrial vehicles in our Trucks section.
More information
For instructions on using these new purchasing tools, consult the how to buy guide.
Live Poll
Do you prefer fixed-price purchasing over traditional bidding when buying equipment?
