Lwazi Nene Named Loeries Youth Committee Chair
The copywriter will lead the committee in expanding creative industry access across Africa through 2028.
Updated on Oct. 20, 2026 in Youth
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Lwazi Nene has officially assumed the role of chair for the Loeries Youth Committee for the 2026-2028 term. In this capacity, Nene will spearhead efforts to increase youth participation and inclusivity within the creative industry.
Why it matters
The leadership change aims to address a documented shortage of young people pursuing professional careers in copywriting. By casting a wider net, the committee hopes to inspire more talent to enter the creative field.
The committee leadership term is confirmed for the 2026-2028 period. This appointment marks a strategic shift in the organization's outreach beyond South Africa to encompass the broader African continent.
The players
Lwazi Nene
Lwazi Nene is a professional copywriter at M&C Saatchi Abel and Up & UP Group who has been appointed to lead the Loeries Youth Committee.
Loeries Youth Committee
The Loeries Youth Committee is an organization dedicated to driving inclusivity and fostering youth participation in the creative industries across Africa.
The details
Nene, who currently works as a copywriter at M&C Saatchi Abel and Up & UP Group, plans to move beyond traditional school recruitment pipelines. The committee's updated approach specifically seeks to identify young creative talent from across Africa rather than limiting the search to South Africa.
Timeline
Lwazi Nene serves as Loeries Youth Committee chair throughout the 2026-2028 term.
Culture Shift
This appointment aligns with the Loeries Creative Week youth engagement strategy, marking a departure from localized recruitment to a broader continental model. By prioritizing outreach to young creatives outside of traditional schooling, the committee is positioning itself to capture talent in emerging markets.
For aspiring young creatives, this transition signals potential new pathways for mentorship and industry entry outside of academic institutions. The committee's expansion across Africa suggests that applicants from diverse regions may see increased opportunities for portfolio development.
The takeaway
The move toward a wider geographic search reflects an industry-wide recognition that creative talent often exists outside traditional educational silos. Prospective creatives should keep a close watch on future committee announcements for new application or outreach programs.
Further reading
Learn more about initiatives aimed at the next generation of industry professionals in the Youth section.
Source note: This article includes information reported by Bizcommunity.
Live Poll
Should the creative industry prioritize recruiting self-taught youth over those with formal education?
