JustWatch Launches New Global Streaming Service
The streaming guide platform now offers its own ad-supported and premium video content across 12 international markets.
Updated on Oct. 20, 2026 in Television
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JustWatch has officially entered the streaming market with the launch of JustWatch TV. The new platform integrates directly into the company's existing apps and websites to provide both free, ad-supported content and a paid subscription tier.
Why it matters
By introducing its own streaming service, the company aims to broaden its collection of audience data and consumer insights. This expansion allows the platform to offer a more unified experience for its millions of users while directly competing with established content providers.
JustWatch currently serves 50 million users and tracks 500,000 movies and shows across 1,500 service providers. The new JustWatch TV Plus tier features over 300 ad-free titles in the U.S. for $3.99 per month.
The players
JustWatch
JustWatch is a streaming guide platform that tracks availability for hundreds of thousands of movies and television shows across various global service providers.
The details
The service features content from 30 partners and is available in 12 markets, including the U.S., Canada, and the U.K. Users can choose between free ad-supported viewing or the JustWatch TV Plus subscription, which also grants a 10% discount on movie rentals.
Timeline
JustWatch Group announced its intent to enter the streaming industry in September 2026.
JustWatch TV officially launched on October 20, 2026.
Industry Dynamics
This move signals a strategic shift for the JustWatch streaming guide aggregation tool as it transitions from a discovery platform into a direct content distributor. By building on its existing infrastructure, the company seeks to capitalize on the ongoing consolidation within the streaming industry.
Users can access the new content library directly through existing JustWatch applications without needing to download new software. Subscribers to the Plus tier receive ad-free access and a 10% discount on movie rentals, while all users can influence the library by requesting specific titles.
The takeaway
The platform is betting that its existing user base of 50 million people will prefer a centralized experience that combines search and streaming. Users interested in the new service should verify regional availability as the company rolls out its rental store in additional markets.
Further reading
For more information on the evolving landscape of streaming services, visit the Television section.
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Would you subscribe to a new, smaller streaming service to access niche or older content?
