Jeremy Clarkson Unveils Custom Jaguar Flax Type
The broadcaster debuted a modified Jaguar F-Type featuring sustainable materials from his own farm at an event in Italy.
Updated on Oct. 20, 2026 in Car Culture
Live Poll
Would you trust a high-performance vehicle built from farm-grown materials over traditional manufacturing?
Broadcaster Jeremy Clarkson has revealed a one-off customized Jaguar F-Type V6S at the Villa La Massa show in Italy. The vehicle serves as the centerpiece for his upcoming streaming special, Jeremy Grows a Car: A Clarkson's Farm Special.
Why it matters
The project highlights a unique crossover between high-performance automotive engineering and agricultural sustainability. By utilizing farm-grown materials, Clarkson aims to demonstrate an alternative approach to vehicle manufacturing.
The vehicle features custom flax-based composite body components and an interior upholstered with leather sourced from livestock at Diddly Squat farm. The car is identified by a unique chrome badge reading Flax Type.
The players
Jeremy Clarkson
He is a British broadcaster and writer known for his work on automotive television programs and his farming documentary series.
Ian Callum
He is a prominent automobile designer who previously served as the director of design for Jaguar.
The details
The build involves a collaboration with Jaguar designer Ian Callum to integrate organic materials into the chassis and cabin. The project will be chronicled in a television special set for release in 2027.
Timeline
September 2026: Jeremy Clarkson teased the start of new television projects.
October 2026: The customized Jaguar was unveiled at Villa La Massa.
2027: The streaming special Jeremy Grows a Car is scheduled for release.
Roadmap
This project reflects a growing industry trend toward integrating sustainable, organic materials into high-performance automotive design. It positions the one-off build as a high-profile experiment in replacing carbon-fibre components with renewable agricultural alternatives.
Viewers interested in the build will need to wait for the 2027 streaming release to see the car's performance capabilities in action. The project underscores how specialized sustainable modifications remain distinct from standard consumer automotive offerings.
The takeaway
The project serves as a creative demonstration of how agricultural byproducts can be integrated into luxury vehicle design. It encourages fans to consider the potential for sustainable materials in fields traditionally dominated by high-cost synthetic manufacturing.
Further reading
For more on innovative automotive modifications, visit the Car Culture section.
Live Poll
Would you trust a high-performance vehicle built from farm-grown materials over traditional manufacturing?
