Italy Promotes Agri-Food Sector at SIAL Paris
The Italian Embassy in Paris hosted an industry event to showcase products during the SIAL International Food Fair.
Updated on Oct. 20, 2026 in Italian Food
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The Italian Embassy in France held a promotional event for the nation's agri-food sector during the SIAL International Food Fair in Paris. This gathering marked the beginning of Italian Cuisine Week in the World.
Why it matters
The event supports Italy's global food export strategy and highlights the country's active participation in international trade fairs. It serves to connect Italian producers directly with global industry professionals and government officials.
The Italian agri-food sector holds an estimated economic value of 250 billion euros and supports 250,000 restaurants, experiencing roughly 4.5% annual growth. The government continues to support this through its official Export Action Plan.
The players
Luigi D'Eramo
He is an Italian government official who participated in the G7 Ministerial Meeting on agriculture during his visit to Paris.
European Commissioner Hansen
This official met with representatives of Italian exhibiting companies during the SIAL trade fair.
The details
Undersecretary Luigi D'Eramo introduced Italian companies to G7 ministers and European Commissioner Hansen during the visit. The session aimed to strengthen ties between institutional representatives and the private sector.
Timeline
October 20, 2026, marked the publication of events surrounding the launch of Italian Cuisine Week.
Culture Shift
This promotional effort reflects a broader shift toward government-backed industrial diplomacy to secure global market share for national food brands. It aligns with Italy's Export Action Plan by systematically linking institutional presence at trade fairs with increased sector funding.
This initiative aims to increase the global visibility of Italian products, potentially expanding the selection of authentic goods available to consumers. For industry professionals, it highlights the government's sustained commitment to funding and internationalizing the food sector.
The takeaway
Italy continues to prioritize its multi-billion euro agri-food sector through consistent government funding and diplomatic outreach. The strategy emphasizes connecting local producers with international buyers to maintain the steady growth of the global Italian restaurant market.
Further reading
Learn more about the global presence of Italian culinary traditions in the Italian Food section.
Source note: This article includes information reported by ANSA.
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