Hay Day Launches Paranormal Halloween Campaign
The mobile game introduces a new character following a real-life séance at a historic manor.
Updated on Oct. 20, 2026 in Seasonal Events
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Supercell has launched a new Halloween campaign for the mobile game Hay Day, featuring content inspired by paranormal investigation documentaries. The campaign introduces a new character, The red revenant, whose design was informed by a séance conducted at Cogges Manor Farm.
Why it matters
The campaign taps into growing audience interest in horror and mediumship as a form of seasonal entertainment. It demonstrates a strategy of blending real-world paranormal mystery with in-game digital activations to engage players.
The campaign is the latest effort by Supercell, supported by creative agency Forsman & Bodenfors. It arrives alongside broader industry Halloween activations, such as the 12th edition of the Nights of Fright festival.
The players
Supercell
This Finnish mobile game development company is the creator of popular titles including Hay Day, Clash of Clans, and Brawl Stars.
Yvette Fielding
She is a British television presenter and producer best known for her work in the paranormal genre on shows like Most Haunted.
Forsman & Bodenfors
This is a global creative agency known for developing high-profile marketing campaigns for major international brands.
The details
Television personality Yvette Fielding performed a séance at Cogges Manor Farm in Oxfordshire to inspire the game’s new character. This content is being distributed globally through social media and direct in-game updates.
Timeline
October 20, 2026: The campaign content is published.
Industry Dynamics
This campaign reflects the broader trend of game developers utilizing live-action, horror-themed marketing to boost seasonal engagement. It positions Hay Day to compete for attention during the crowded Halloween window by moving beyond standard in-game assets.
Players can access the new Halloween-themed character and content through existing in-game updates on their mobile devices. The campaign content is available to view globally across social media channels.
The takeaway
Halloween marketing often leverages real-world cultural fascinations to build deeper immersion in digital experiences. Players interested in the new character can explore the campaign content through their mobile gaming app.
Further reading
For more on how major brands are engaging users during holidays, visit the Seasonal Events section.
Source note: This article includes information reported by Marketing Magazine.
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Do you enjoy seasonal horror-themed updates in mobile games or family-friendly entertainment?
