EGO Power+ Launches New Brand Campaign
The outdoor equipment brand is rolling out its first integrated marketing campaign across Australia and New Zealand.
Updated on Oct. 20, 2026 in Landscaping
Live Poll
Do you feel pressure to maintain your yard to match the standards of your neighbors?
EGO Power+ has launched its first integrated brand campaign throughout Australia and New Zealand. The effort, titled For the Yard You've Always Wanted, aims to highlight the results of high-quality garden maintenance.
Why it matters
The campaign is built on findings that most homeowners would continue to maintain their yards if they could consistently achieve perfect conditions. This strategy reframes the brand from a provider of practical tools to an enabler of improved home aesthetics.
The new campaign is currently active across radio, digital, social, SVOD, and digital out-of-home (DOOH) platforms. It was developed by Town Square, an agency that has maintained a partnership with the brand since 2019.
The players
EGO Power+
This is a brand known for manufacturing outdoor power equipment.
Town Square
This is a Melbourne-based creative agency that has partnered with EGO Power+ since 2019.
The details
The creative strategy features neighborhood scenes where residents observe and compare the quality of their neighbors' well-maintained lawns. By focusing on these social observations, the campaign emphasizes the role of efficient tools in achieving desirable garden results.
Timeline
Town Square began its partnership with EGO Power+ in 2019.
The integrated brand campaign launched in October 2026.
Culture Shift
This campaign follows a pattern set by the industry trend of positioning outdoor tools as social enablers rather than simple utility devices. It reflects a shift toward using lawn quality as a benchmark for neighborhood pride and home maintenance success.
Consumers in Australia and New Zealand will likely encounter the brand's new messaging across various media channels including social and streaming platforms. The shift in brand positioning suggests a focus on providing users with the tools necessary to achieve specific lawn maintenance standards.
The takeaway
Homeowners who prioritize yard aesthetics may find the new campaign aligns with their desire for high-quality outdoor results. The shift in brand strategy highlights how equipment manufacturers are increasingly focusing on the final condition of the property rather than tool specifications.
Further reading
For more information on the latest industry developments, visit the Landscaping section.
Live Poll
Do you feel pressure to maintain your yard to match the standards of your neighbors?
