TODAY Show Highlights Doolin and Cliffs of Moher
NBC co-anchor Savannah Guthrie broadcasts live from Ireland to showcase the coastal region to American viewers.
Updated on Oct. 16, 2026 in Current Conditions
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NBC's TODAY show is airing a four-hour special broadcast live from Kenmare, Ireland, featuring segments from County Clare. The program highlights iconic sites including the Cliffs of Moher and Doonagore Castle.
Why it matters
Tourism Ireland sponsored the special to promote the scenic region and its cultural landmarks to a large American television audience. The segments feature local landmarks known for their appearances in major films such as Harry Potter and the Half-Blood Prince.
The special features the 16th-century Doonagore Castle and a boat tour beneath the Cliffs of Moher, a site featured in The Princess Bride. The program spans 4 hours of airtime to cover various locations across the region.
The players
Savannah Guthrie
She is a co-anchor on NBC's TODAY show who traveled to Ireland to host the special broadcast.
Liam and Erin O'Brien
They are the owners of Doolin Ferry who operate tours along the coast and met at Doolin Pier 20 years ago.
Tourism Ireland
This is the organization responsible for the marketing and promotion of the island of Ireland as a holiday destination.
The details
Co-anchor Savannah Guthrie visited County Clare to record segments, including a cruise beneath the cliffs with local ferry owners Liam and Erin O'Brien. The production also captured footage at a local family farm and the historic Doonagore Castle.
Timeline
2006: Liam and Erin O'Brien met at Doolin Pier.
October 14, 2026: Savannah Guthrie visited County Clare.
October 16, 2026: The TODAY Ireland special is broadcast live.
Seasonal Patterns
This broadcast follows a pattern set by Tourism Ireland's strategy of utilizing major media partnerships to drive international interest. It highlights the region's cultural visibility beyond traditional peak travel seasons.
Viewers interested in the featured locations can research travel logistics for Doolin and County Clare to plan future visits. The program serves as a visual guide for travelers looking to experience the specific coastal sites shown during the broadcast.
The takeaway
Travelers planning to visit coastal Ireland can benefit from the high-profile exposure provided by such broadcasts to identify lesser-known historic sites. Local landmarks like the Cliffs of Moher and Doonagore Castle remain primary destinations for international tourists.
Further reading
Learn more about the region in our Current Conditions section.
Source note: This article includes information reported by Clare Echo.
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Does international media exposure help small local tourist destinations thrive?
