McCoy's Launches Super Bowl LXI Trip Contest
The snack brand is offering a grand prize trip to the 2027 Super Bowl alongside a series of cash and tech giveaways.
Updated on Oct. 16, 2026 in Contests
Live Poll
Do promotional giveaways and contest prizes influence which snacks you buy?
McCoy's has kicked off a new promotional contest giving shoppers the chance to win a trip to Super Bowl LXI and £5,000. The campaign coincides with the debut of two limited-edition snack flavors, Hot Kick Ketchup and Yellow Mustard.
Why it matters
This promotion marks the brand's third season serving as the Official Savoury Snacks Partner of the NFL in the UK and Ireland. It leverages major sporting events to deepen engagement with the brand's core snack range through a widespread marketing push.
The grand prize includes £5,000 in cash, while secondary rewards include 25 Samsung 50-inch 4K TVs and 250 individual cash prizes of £100. The total prize pot for the promotion is valued at more than £100,000.
The players
McCoy's
A snack manufacturer serving as the Official Savoury Snacks Partner of the NFL in the UK and Ireland.
NFL
The professional American football organization that coordinates the annual Super Bowl championship game.
The details
Customers can enter the promotion by purchasing items from the McCoy's snack range throughout the campaign period. The contest is being supported by an integrated marketing strategy that spans in-store signage, digital advertising, and social media outreach.
Timeline
The promotion officially launched on October 16, 2026.
The contest is scheduled to close on November 8, 2026.
Super Bowl LXI will take place on February 14, 2027.
Culture Shift
This campaign reflects a growing trend of snack brands leveraging global sports platforms to increase market penetration in international territories. By aligning with the NFL, the brand capitalizes on the increasing cultural reach of American football outside the United States.
Shoppers can enter the contest by purchasing participating McCoy's snack products at local retailers throughout the United Kingdom and Ireland. Participation requires retaining proof of purchase as the campaign runs through early November.
The takeaway
Consumers looking to participate should prioritize purchasing eligible items before the November 8 deadline to ensure entry. Keeping an eye on the brand's digital and in-store channels may provide further updates on prize draws.
Further reading
Discover more about current brand promotions in our Contests section.
Source note: This article includes information reported by Belfast News Letter.
Live Poll
Do promotional giveaways and contest prizes influence which snacks you buy?
