LinkedIn Tests New Network Feed in Four Countries
The platform is rolling out a focused feed that only displays content from personal connections and followed accounts.
Updated on Oct. 16, 2026 in Job Search
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LinkedIn has launched a test of a new Network feed in the US, India, the UK, and Australia. The feature aims to reduce the presence of viral career advice by prioritizing updates exclusively from a user's connections.
Why it matters
Internal research shows that over half of Gen Z users find managing professional connections challenging. By filtering out broader content, LinkedIn intends to create a more relevant experience for its user base.
Founders on the platform have increased by 70%, and more than 80% of creators manage a secondary professional role alongside their content activity.
The players
LinkedIn is a professional networking platform that allows users to connect with colleagues, search for jobs, and share industry content.
The details
The platform is also introducing tools for digital business cards and a creator dashboard for all markets to help users manage their professional presence. Additional features include allowing authors to pin comments and letting Premium subscribers attach private notes to profiles.
Timeline
October 16, 2026: The feature test was announced.
Coming weeks: The creator dashboard will reach all global markets.
Coming months: Digital business cards will roll out to all users globally.
Market Landscape
This move capitalizes on the rise of creator-led content models on professional networking sites. By balancing professional utility with creator features, LinkedIn aims to solidify its position against other social platforms competing for professional engagement.
Users in test countries will see a cleaner feed that removes viral content, potentially improving how they stay updated on personal connections. The rollout of the creator dashboard will soon allow all users to better track their professional reach and audience engagement.
The takeaway
The platform is shifting toward a more personalized experience to help users manage professional information more effectively. Users can take advantage of the new pinned comment and private note features to better curate their own professional interactions.
Further reading
Learn more about evolving hiring trends and networking tools in the Job Search section.
Source note: This article includes information reported by The Times of India.
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