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Jellyfish Appoints Seun Odeneye as EMEA Media Chief

The marketing agency taps former IPG executive to lead its media integration strategy across Europe, the Middle East, and Africa.

Updated on Oct. 16, 2026 in Advertising

Isometric editorial illustration of stacked prismatic glass forms, representing the strategic integration of corporate media channels.
Jellyfish has appointed former IPG executive Seun Odeneye as chief media officer for the EMEA region, effective September 2026. AI Illustration. Upload story photo >

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Jellyfish appointed Seun Odeneye as its new chief media officer for the EMEA region in September 2026. Odeneye joins the agency to lead efforts in unifying paid, owned, and earned media strategies.

Why it matters

The appointment addresses a strategic need to dismantle silos between media channels as the agency leans further into AI-driven marketing solutions. By streamlining these operations, Jellyfish aims to improve client brand visibility across large language models.

Kantar reports that 32% of consumers use AI to research products, while 23% trust AI-generated recommendations. Additionally, 75% of marketers plan to increase their AI investment next year.

The players

Seun Odeneye

The newly appointed chief media officer for EMEA at Jellyfish previously held leadership roles at IPG Mediabrands and Kinesso.

Jellyfish

A global marketing agency founded in 2005 that was acquired by The Brandtech Group in 2023 and is headquartered in The Shard.

The details

Odeneye joins the agency following previous roles at IPG Mediabrands and Kinesso to oversee the integration of media and creative services. The agency utilizes platforms like Pencil and Share of Model to measure and manage how brands appear in AI-driven search results.

Timeline

  1. Jellyfish was founded in 2005.

  2. Fimalac acquired a majority stake in Jellyfish in 2019.

  3. The Brandtech Group acquired Jellyfish in 2023.

  4. Seun Odeneye was appointed chief media officer in September 2026.

  5. 75% of marketers plan to increase AI investment next year.

Market Landscape

Jellyfish is positioning itself to capture shifting ad spend by prioritizing AI-native media management over traditional silos. This move mirrors broader industry attempts to secure dominance as 75% of marketers plan to ramp up AI budgets.

Clients of the agency can expect an shift toward more integrated AI-led media campaigns that aim to reach the 32% of shoppers who use AI assistants for brand research. This focus may change how consumer products are recommended and displayed within emerging digital interfaces.

The takeaway

Marketing agencies are increasingly centralizing their media operations to keep pace with consumer reliance on AI-driven research. Companies that successfully bridge the gap between creative and technical media services are positioning themselves to better influence AI-generated recommendations.

Further reading

Learn more about evolving media strategies in the Advertising section.

Source note: This article includes information reported by The Media Leader.

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