Bristol Myers Squibb Riders to Cycle Japan for Cancer
Over 55 employees will bike nearly 1,800 kilometers across Japan from October 6 to 20 to raise money for cancer research.
Updated on Oct. 16, 2026 in Cancer
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Beginning October 6, 2026, the 13th annual C2C4C cycling initiative will bring employees together to ride across Japan. The 15-day event features five teams cycling a total of 1,800 kilometers to support cancer research, patients, and their families.
Why it matters
The C2C4C initiative serves as a global fundraising vehicle for cancer research organizations, with proceeds from the Indian contingent specifically supporting Tata Memorial Hospital. This effort reflects the role of corporate-led campaigns in providing tangible support for oncology treatment and care.
The initiative encompasses a 15-day cycling route spanning 1,800 kilometers across Japan. Over 55 employees from six different markets are participating, including 14 riders from India.
The players
Bristol Myers Squibb
This global biopharmaceutical company organizes the C2C4C initiative to advance research and patient advocacy.
Tata Memorial Hospital
This major cancer research and treatment institution in India receives fundraising support from the event.
The details
Participants are organized into five teams that each complete specific three-day segments of the route, traveling from Tokyo Bay to Otemachi. The riders represent a global effort to bolster resources for cancer research and community support.
Timeline
The C2C4C initiative began in the United States in 2013.
Riders in Europe joined the initiative in 2016.
Asia Pacific riders joined the initiative in 2021.
Latin America riders joined the initiative in 2022.
The 2026 C2C4C cycling event occurs in Japan from October 6 to 20, 2026.
The Big Picture
The 2026 event follows the growth model established by the 2013 C2C4C initiative launch in the United States by expanding the cycling program to include international markets. This expansion mirrors the global trend of multinational corporations utilizing employee-led athletic campaigns to support regional health institutions.
The initiative directly benefits patients through financial support directed toward medical research and hospital resources. Readers can note that corporate-led funding often serves as a supplement to traditional clinical research budgets.
The takeaway
Large-scale corporate cycling events demonstrate how collective employee action can create significant financial impacts for medical research. These initiatives illustrate the importance of private sector engagement in supporting long-term healthcare infrastructure.
Further reading
Learn more about the latest developments in Cancer research and global health initiatives.
Source note: This article includes information reported by Pharmabiz.
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