Standard Chartered Uses AI to Create F1 Promo Film
The bank turned to generative technology to produce its Move Ahead campaign without access to a physical 2026 car.
Updated on Oct. 15, 2026 in Artificial Intelligence
Live Poll
Do you believe AI-generated content is an acceptable substitute for traditional film production techniques?
In July 2026, Standard Chartered released its 'Move Ahead' film, an F1 promotional project that relied on AI-generated visuals instead of traditional physical filming. The production team utilized hand-drawn sketches as foundational inputs for the creative process.
Why it matters
The project addresses practical production hurdles, as the company lacked access to a physical 2026 F1 car during the active racing season. By using AI to generate difficult-to-capture perspectives, the bank maintained its brand presence without relying on existing live-action footage.
The production team achieved a 50-50 reliability rate when using AI tools for specific requested image changes. Live-action footage in hybrid campaigns now occupies between 10% and 50% of the final runtime as agencies transition to synthetic imagery.
The players
Standard Chartered
This multinational banking and financial services company serves as an official partner of the Formula 1 racing circuit.
Misideal
Based in London, this studio specializes in the development and production of artificial intelligence elements for creative media.
Stink
This international production company, which operates an office in Shanghai, co-directed the promotional campaign.
The details
Co-directed by Marcello Costa and Tino, the project integrated hand-drawn assets and Photoshop-edited images into the Magnific platform to produce 3D renders. The team also cast performers for in-person photography sessions to generate accurate digital twins, ensuring all AI inputs were created internally to avoid using external copyrighted material.
Timeline
The production process for the Move Ahead film occurred a few months before the July 2026 release.
The Seedance 2.5 platform launch took place in Summer 2026.
The Tech Race
This production follows a pattern set by the Lexus AI campaign in Italy, which similarly leveraged synthetic imagery to overcome physical filming limitations. It marks a broader industry shift where agencies bypass legacy filming requirements by prioritizing internal asset generation.
Consumers can expect to see an increase in high-quality hybrid media as brands adopt AI workflows to deliver content more quickly. This technology allows for greater creative flexibility in advertising, though viewers will likely notice shifts in visual aesthetics as studios replace traditional production methods.
The takeaway
The successful execution of this campaign demonstrates how firms can bypass logistical constraints by digitizing their creative process. Brands looking to modernize their marketing should consider how internal asset libraries can be repurposed through generative platforms.
Further reading
Discover more about how studios are implementing machine learning in the Artificial Intelligence section.
Source note: This article includes information reported by The Drum.
Live Poll
Do you believe AI-generated content is an acceptable substitute for traditional film production techniques?
